Struggling with an underperforming website? Here are 5 quick tips to increase your website conversion rate.
Having a well designed and well optimised website is essential as it is often the first point of contact potential customers have with your business. A website that is visually appealing, user-friendly, and well optimised for conversions can create a lasting and positive impression on your site visitors. It can instil trust in potential customers and encourage them to take further action, such as making an enquiry or completing a purchase. What’s more, a well-designed and optimised site is also more likely to appear in search engine results, increasing your chances of attracting more visitors and generating more leads.
Here are our top tips on how you can increase your website conversion rate:
1. Focus on your website’s design
Your website’s design is the first thing your visitors notice. It is essential to have a well-designed website that is visually appealing, easy to navigate, and portrays your brand’s message and personality. A professional website design can not only create a good first impression, it can also help promote trust and credibility and encourage visitors to freely browse your site.
As a leading website design agency our team of experienced designers can create an aesthetically pleasing website that aligns with your brand and appeals to your customers. We use the latest tools and techniques to design websites that are responsive, user-friendly, and heavily optimised for conversions.
2. Use easy to understand copy
Another great way to increase your website conversion rate is to ensure your website’s content is engaging and easy to read. Visitors should be able to know what your brand is about, what products or services you offer, and how they can benefit from them. Your content should be clear, concise, and free from jargon that might confuse potential customers.
We have a dedicated in-house team of content creators who can create compelling content that is packed full of keywords to help you improve your search engine rankings. We use proven techniques to write copy that resonates with your target audience and encourages them to take action.
3. Use call to actions
A call to action (CTA) is a button or link that encourages visitors to take a specific action, such as requesting a quote, downloading a free ebook, signing up for a newsletter or making a purchase. CTAs are essential in converting website visitors into leads and customers.
The placement, style and language used on your CTAs will determine how successful they are. Keep them relevant and eye-catching to maximise the chances of visitors clicking on your CTAs.
4. Optimise for search engines
Your website should be optimised for search engines to increase its chances of being found by potential customers. Search engine optimisation (SEO) improves your website’s visibility in search engine results pages, making it more likely to attract visitors. This, in turn, increases your website’s chances of generating more leads and conversions.
It is important to conduct keyword research, create relevant and engaging content and build quality backlinks to increase your visibility and ranking positions on search engine results pages.
5. Use A/B testing
A/B testing involves creating two versions of a website or landing page and testing them against each other to see which one performs better. It is an effective way of identifying which elements of your website are working and which ones need improvement.
You can drastically improve your websites effectiveness by utilising A/B testing on your website pages. Analysing the data the tests provide can help you make changes to maximise your conversions.
Optimising your website’s conversion rate requires a comprehensive approach that includes design, content, SEO, CTAs, and testing. We have the experience and expertise to help you maximise your website’s potential and drive growth for your business. Contact us today to learn more about how we can help you increase your website’s conversion rate.