The new site for Biophilic Design is live and we must say, it’s looking great!
We’ve worked closely with Biophilic Living on a number of their company websites, the latest of which is their Biophilic Design business!
Over the course of the last few months we’ve created a new identity for the aptly named Biophilic Design. We’ve designed and built a new website that heavily focusses on effectively ranking for the key search term ‘biophilic design’. The term ‘biophilic design’ is becoming a big trend with increasing search volumes YOY. Our task was to create a new site that could capitalise on this market.
The first task when working on a new project is to understand the key goals and objectives. Our research helped us to understand biophilic design and how this can benefit people both at home and at their place of work. We learnt how space they occupy can have a huge effect on their health and well-being. The aim was to promote these benefits and how a beautifully designed space can not only increase productivity levels but it can also enhance memory retention and increase air quality.
Designed for maximum lead generation
The first step in designing the site to effectively generate leads was to ensure that we made the site visually appealing and easy to navigate. We created a clean, modern design that showcases the company’s portfolio of projects and services. The site’s colour palette and imagery were carefully chosen to create a calming and rejuvenating environment that reflects the company’s focus on well-being.
The site’s navigation is intuitive and straightforward, making it easy for visitors to find the information they need. We placed prominent call-to-action buttons throughout the site. This included in the navigation, to encourage visitors to engage and get in touch.
Furthermore, the new site has been built on the latest WordPress CMS. This gives complete flexibility in adding new case studies, services, landing pages and blog posts. This ensures the site is consistently up-to-date and showcasing the very best of what Biophilic Design do!
You can take a look at what we did by viewing the case study here!
SEO to ensure effective ranking
Search engine optimisation (SEO) is crucial for any website that wants to rank effectively and attract more visitors. We optimised the site by using relevant keywords, meta descriptions, and other on-page optimisation techniques and created high-quality content that provides valuable information about the company’s services and the benefits of biophilic design.
We created landing pages for each of the company’s services, such as offices & workplaces, schools and education, homes and residential properties and health clinics, gyms and wellness rooms. These landing pages provide in-depth information about the service, making it easy for visitors to understand the benefits of each service and how it can meet their needs.
We also included forms on the site that allow visitors to request more information or schedule a free consultation. The forms are simple and easy to fill out, and they provide a convenient way for visitors to get in touch with the company.
We’re proud of the new site and have already seen the site start to rank really well on search engines! We’re confident with the new, visually appealing design, effective search engine optimisation, and conversion optimisation techniques we have implemented on the site, the site will attract more visitors, generate more leads, and increase conversions.
If you’re interested in learning more about biophilic design or working with Biophilic Design to create a healthier, more functional space, we encourage you to visit their new website!
Interested in a website like this? Or do you simply want to improve your leads and conversions? Talk to our expert team today! We’re also offering FREE website audits so you can see how your current site is performing! To take advantage of this, please complete this simple form and we’ll get back to you with your FREE report!