Break it down with Bubble!

Break it down with Bubble!

Sick of secretly googling acronyms in business meetings? Us too!

We all know the common day to day acronyms, but many can have a technical alternative or double meanings, lol. (Perfect example, did we find that funny or do we just love people who read our blogs… on this occasion, both!)

To help out, we’ve created a handy guide of the most common marketing acronyms below!

B2B – Business-to-Business

A transaction, or business conducted between businesses.

B2C – Business-to-Consumer

A transaction, or business conducted between business and consumer.

BR – Bounce Rate

Bounce rate can be applied to both websites and emails. Website bounce rates are the percentage of people who land on your page, but leave without clicking anything. An email bounce rate refers to the rate at which an email wasn’t able to be delivered.

CPA – Cost-per-Action

An online advertising payment model where the advertiser pays for specific actions their customers take. For example submitting a form or completing a purchase.

CPC – Cost-per-Click

The amount spent to get a ‘click’ on a digital advertisement when running a pay-per-click campaign.

CPL – Cost-per-Lead

The amount it costs to generate a lead.

CR – Conversion Rate

The percentage of people who complete a desired action on a web page.

CRO – Conversion Rate Optimisation

The action of improving your sites conversion rates. This is typically done using key optimisation principles, testing and engaging design techniques.

CTA – Call-to-action

Something that encourages a customer to take action. Links, buttons and instructions are common CTA’s.

CTR – Clickthrough Rate

The percentage of people that move from one step to another, for example from one page of a website to another.

GA – Google Analytics

A Google service that allows you to see in depth statistics about a website. Traffic, traffic sources, conversions and sales are all stored on GA.

KPI – Key Performance Indicator

A measurable value that shows how effective an activity is. Businesses generally choose KPI’s to assess whether they are meeting key business objectives.

LP – Landing Page

A page on a website that is created for a particular purpose.

LTV – Lifetime Value

A prediction of the net profit attributed to the future relationship with a customer.

NPS – Net Promoter Score

A customer satisfaction statistic that measures the degree to which people would recommend a company. This score is marked between 1-10.

PPC – Pay-per-click

An online advertising model where advertisers pay a platform an agreed cost every time their ad is clicked. Platforms include search engines and social media.

QR Code – Quick Response Barcode

QR codes are scannable barcodes, mainly used by marketers in offline marketing to drive people to a desired web page online.

ROAS – Return on Ad Spend

A type of performance measurement that is used to evaluate the cost-effectiveness of an advertising effort. It allows advertisers to see the amount of revenue generated from the money spent.

ROI – Return on Investment

A measurement used to assess the efficiency / profitability of an investment.

SEO – Search Engine Optimisation

Techniques that help websites rank higher when searched for organically.

SMM – Social Media Marketing

Simply put, SMM is marketing using social media platforms.

USP – Unique Selling Proposition

A type of communication that focuses on the elements that differentiate a business from its competitors.

UX – User Experience

User experience refers to the experience a person has whilst using a product, website or application.

There you have it! As part of our break it down series we will be delving deeper into the terms above, so keep an eye out on out blogs for more information!