Is email marketing important?

3 min read
Nicola Wozniak
Is email marketing important?

Is email marketing important?

As the digital marketing world evolves, we are often asked if email marketing is still important, and if it still works. 

Our answer? YES! If done right, email marketing can be extremely effective. The ability to connect with your target audience in a personalised way can be sure to increase leads, sales and CR. 

If you haven’t thought about an email marketing strategy, it may be time, and here’s why!

Keep in touch with your customers

  • Email marketing is one of the quickest and most efficient ways to keep your customers informed about your business. As well as keeping your customers interested by offering insights and updates, targeted emails can be used as a lead generation tool to assist at different stages of the buying cycle. Introducing a new product, offering an introductory discount and following up on an abandoned basket are all messages that you can send directly to a customer using email, and can all act as way to improve your conversion rate.

Communicate in real time

  • Not only can you send the messages you want to send, you can choose when to do it! According to Litmus, 54% of emails are opened on a mobile device, and lets face it, who doesn’t have their phone in their hand at some point during the day! We know, there are exceptions, but as we are moving into a truly digital age most people have their phone with them on the go, and can access emails from almost anywhere! In fact, emails have been shown to produce higher conversion rates when opened on a mobile phone. An enticing link and incentive really do go a long way!

Its easy to measure

  • One of the best things about email marketing is the ability to track exactly what happens once an email is sent. You can see delivery rates, bounce rates, open rates, who’s unsubscribed, which links have been clicked on – the list goes on! These metrics are key in helping you understand what’s working and what you may need to tweak. The figures you collate will help you to really understand your audience, and learn their likes and dislikes. A high number of unsubscribes? Maybe the content you’re providing isn’t valuable to the reader, change your content and still see the same results? Maybe you are sending emails too often. Keeping on top of your metrics allow you to quickly iron out any issues and produce a winning campaign!

Build your brand 

  • Brand awareness plays a crucial role in the success of every business. Awareness is closely linked to the level of interaction between a business and its customers, after all, a customer won’t get to know your brand if they don’t see anything about it! We often think about social media when it comes to quick brand awareness, and although social media is great for this, it does rely on your customer opening the app and seeing your post. Email marketing allows you to reach out to your customer, and notifies them that you have something they will want to see! This level of visibility is amazing for your brand awareness, and in turn, your business as a whole!

Have we managed to win you over on email marketing? The team at Bubble are happy to help with any aspect of your Digital Marketing Strategy. Get in touch today to talk to one of the team and find out more!

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