All Boxed
Thinking outside the box to deliver a more dynamic and engaging user experience for All Boxed
All Boxed are an independent self storage company offering personal and business storage solutions in and around Calne and Chippenham. All Boxed were well known locally and had a lot of offline enquiries but their website wasn’t performing for them with little to no bookings or enquiries coming via the site. Following initial scoping sessions and market research we carefully crafted a new, dynamic website that has seen a considerable increase and upturn in online engagement which has resulted in storage bookings operating at over 95% capacity.
Storage capacity through
online bookings
Organic rank for local area visibility
through location landing pages
Conversions through
form fills per year
Challenge
The All Boxed website was in need of a refresh and needed to be more competitive for self storage enquiries and bookings in their local area. With a complex and out-of-date website we needed to remap and include more CTA’s and techniques to maximise user engagement.
The Solution
We introduced features such as an online storage size calculator where users could calculate how much space they would require for their items, an FAQ’s section, a free quote facility and an eCommerce solution where users could purchase boxes for their move or to pack their items ready for storage!
The Process
A new-look website built to maximise storage enquiries
We created a range of dedicated landing pages for both the personal and business storage services, giving the user a breadth of information with CTA prompts throughout to help generate leads. We also implemented an eCommerce section on the site where users can purchase boxes, packaging and accessories, this really is a one stop shop for all your move and storage requirements! With a target perimeter set for their local area, we carried out extensive keyword and geographical research to ensure we could optimise the site to rank effectively for key search phases, thus increasing an influx of traffic to the site and an upturn in enquires and orders.
Delivery
Surpassing all expectations with consistent online bookings and enquiries
Since launching the new site All Boxed have already seen an influx of bookings and enquiries which has allowed them to fill 95% of their storage containers! In the first year alone there has been over 900 conversions come via on-site form fills with traffic coming via organic search results, with All Boxed now ranking number 1 on search engines for local area storage searches.
Our new website has surpassed our expectations
“We were incredibly impressed with the attention to detail and level of care that Bubble showed when working on our new website. They worked tirelessly to understand our needs and ambitions and delivered a site that has surpassed our expectations. The results speak for themselves, we now have a website that is generating us leads and enquiries on a daily basis.”
Ian Powell
Commercial Director, All Boxed
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