Creating a new website that is heavily optimised to rank effectively for biophilic design
Biophilic Design are specialists in interior & outdoor biophilic design for offices, schools, homes & wellness spaces. Biophilic Design were in need of a website to promote their services, showcase their latest project work and provide articles and inspiration to their customers with the ability for users to ‘book a consultation’. We created an easy to navigate site, built on the latest WordPress CMS that is packed full of keywords and well optimised to rank effectively on search engines and generate leads and enquiries.
Biophilic Design wanted to create a site that would be able to compete with biophilic related searches, which is becoming a big trend with increasing search volumes YOY. We needed to capitalise on this market and create a site that would demonstrate and promote Biophilic Design’s services showcase their capabilities.
We created an easy to use and easy to navigate website, built on the latest WordPress CMS that gave the client flexibility in managing and updating content to keep them at the forefront of the industry. We integrated a ‘book a consultation’ feature to generate leads and enquires.
An engaging website build to capture enquiries and inspire users
Following extensive keyword research and competitor analysis we mapped out a structure that would be easy to navigate and work seamlessly across multiple devices and browsers and designed templates that contained lots of relevant keyword content that would rank effectively for organic searches and send traffic to the site where strategically placed CTA’s could help generate enquiries and sales opportunities.
The new site has been launched to rank effectively for key ‘biophilic design’ related keywords.
Since launching the site we have already seen rankings improve which has resulted in increased traffic to the site. Users are also spending a considerable amount of time on site with bounce rates being really low. The site is continuing to pick up enquiries and leads via the purpose build and strategically placed webforms.
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