Exciting products need exciting packaging
How do you create a range of licensed Disney products for ASDA that not only stands out on shelf but also communicates great health credentials?
This is the question that we were tasked with answering and our design team were certainly up for the challenge! The opportunity to work on a new range of Disney branded popcorn for ASDA is what every agency dreams of! We worked tirelessly to create and deliver eye catching packaging that captured the attention of their target audience and generated an influx of sales.
The packaging needed to be impactful on-shelf, adhere to the Disney Brand Guidelines, communicate that the product was a guilt-free treat for everyone and appeal to a niche market/audience, children or millennials.
The packaging needed to work as a range in store and also be effective as a stand alone product, careful consideration throughout the design stage was given to pack size, ASDA were to feature different products throughout the store, impulse packs would be placed close to the check out and along side fresh sandwich counters whilst sharing bags and multi-packs were to sit on the snacking isles.
Working with the Disney asset bank we collated and created a range of concepts utilising Disney’s logos, imagery and typefaces to create a suite of eye catching and visually impactful packaging designs that would stand out on shelf. Working closely with the marketing team at Disney we finalised the chosen design and rolled out the multiple licences across multiple bag sizes.
The new packaging went down a treat and had bags full of shelf presence!
The result was a range of packs that reflects the brand’s passion for creating fun, tasty, healthy products that can be part of your daily diet and not just as a treat. The new lines we’re launched in store and captured the target audience with an immediate influx of sales! Next time you’re in store why not pop a pack or two in your basket!
They just get it!
“Such a pragmatic, honest and friendly approach, the Bubble Design team are an absolute pleasure to work with, they take ownership when it comes to understooding the individual film licenses and their associated asset files, they continue to work closely with our marketing team on the do’s and dont’s of the brand, the bubble team have supported us for a number of years developing packaging design for a number of our Disney and Lucas licensed films.”
FMCG Product Development Team – The Walt Disney Company
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