A sleek new look to reposition Elm at the forefront of the furniture market
Elm Workspace are specialists in the supply of office furniture and office design with over 30 years experience. Elm’s brand was in need of a refresh to keep them ahead of the ever changing and competitive office furniture market. Their brand hadn’t changed much in over 10 years and, although it was a well recognised brand, it was time to create a modern new look that would work seamlessly across their digital and offline touchpoints.
Although Elm was a well recognised brand in the industry, we needed to create a new look that was more simplistic, adaptive and modern. Elm were heavily invested in the entire rebrand process with a new website, brochure and digital advertising a part of the plan, with the brand needing to work across all touchpoints.
We created a multitude of design concepts, paying attention to various typefaces, icons, colours and styles that would work across the different types of media and would give the look and feel that Elm wanted to achieve. We kept the concepts clean and modern in their design and gave focus to brand consistency.
From the initial sketches and idea generation to applying the design styles, we kept a focus on delivering a memorable brand that could adapt to different touchpoints both online and offline. We opted for a sleek typeface that kept the logo simple and introduced a variety of colours that would imitate the 3 sides to the business, this gave us flexibility when applying the branding and helped main a consistent and recognisable feel.
The brand was applied to a range of touchpoints including letterheads, compliment slips, business cards, brochures, adverts, website and social media. The brand works as either ‘Elm’ or ‘Elm Workspace’ and has an icon mark for their social channels. Since rolling out the new brand Elm have seen an increase in engagement amongst their target audience and have successfully updated all their marketing communications to reflect the new brand.
Bubble have completely transformed our outdated branding
“Bubble transformed our outdated logo and delivered a new-look that better reflected our business and positioned us amongst the market leaders. We love our new look and can’t wait to work with Bubble to apply the branding across multiple touchpoints.”
Designer, Elm Workspace
Want results like this?
Leave us your details and we’ll happily give you a call and provide you with a free audit so you can see how your current website is performing