Delivering Elm an innovative online solution which integrates directly to their suppliers inventory for stock, pricing and availability.
A client that creates inspiring office spaces needed our support to boost online sales and reach new prospects. Significant changes in technology meant Elm needed a new site and a change of direction allowing them to promote their new product offering, sustainability values and space planning services. A custom supplier upload feature along with an ERP integration (linked to Google Shopping) was just what they needed. We redesigned and rebuilt the site from the ground up and packed it full of personalised CTA’s and clever conversion features to help increase online and offline enquiries.
Supplier SKU’s integrated
with automated upload
Increase in organic
Increase in daily
Elm previously had two websites, one eCommerce store for their day to day furniture sales and one for their larger workplace project enquiries. We were tasked with combining the two sites into a single online solution, this allowed us to focus on strengthening the DNA of a single domain whilst reducing the clients on-going costs. The single site solution enabled us to target all customers and offer them over the counter sales and design/space planning services.
We fully redesigned and rebuilt the site on a bespoke WooCommerce platform which seamlessly integrated into their suppliers ERP systems, providing users with the latest stock, inventory and variable pricing. We were able to automatically integrate the new website with their suppliers systems providing users with a free next day delivery service on all orders placed before 3pm.
Before & After
Competitor research and understanding Elm’s target audience allowed us to deliver an exceptional online solution.
Establishing a strategy to allow Elm to unite their two existing websites our design and development team worked together to build a feature rich website which allows Elm to easily manage, maintain and update the content using the latest drag and drop page builder technology. Google Shopping integration and a strategic PPC campaign allowed us to drive both paid and organic traffic to the site resulting in a significant increase in enquiries for both over the counter sales and larger workspace design projects.
A quality website that propels our online store to another level
“Having worked with the team at Bubble for a number of years we knew we could rely on them to deliver a top notch website that could help propel our online store to another level. Bubble worked incredibly hard to deliver the new site on-time which was no easy feat with the product integrations and custom features. We’re delighted with the outcome and have a stylish, modern new website that is already taking orders on a daily basis.”
Managing Director, Elm Workspace
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