A brilliant new website by all accounts
The International Association of Bookkeepers (IAB) is one of the most prestigious not-for-profit organisations for professional bookkeepers in the world, with over 10,000 members across 60 countries. Regulated by Ofqual, the IAB is both a government-approved and statutory supervisory body.
The IAB required a new website that would attract students, business owners and accounting professionals alike. The website had to hold a huge amount of content which had to be simple for users to navigate in no more than 2 clicks.
After successfully battling our way through the tender stage, we were smiling like Cheshire cats when we were chosen to work with the IAB on their new project.
Several scoping meetings later and we had mapped out the user journey for the different users of the site. We were up against some tough competition including AAT, Sage and Xero all offering bookkeeping qualifications so we needed to stand out and be smarter to attract the number of users to the site and keep them there.
A key part to the development was the members area, with over 1000 members across 60 countries this area would be accessed daily and provide users with dedicated support, benefits and unlimited career and technical advice. The new site needed an online store where students could purchase their text books. We needed lots of CTA’s to allow users to ‘join the IAB’ and interact with the site. The site needed to be fast so users could dynamically search for practicing bookkeepers in their area whilst working beautifully on mobile and tablet.