An interactive site packed full of tools, resources, and materials for buyers, sellers, renters, landlords, new home builders and more!
Morfitt Smith are an independent estate agent offering an expert bespoke service across Sales, Lettings & New Homes. Morfitt Smith’s website was outdated, performing poorly, tricky to navigate, unpleasant to look at, and full of extraneous features. When Morfitt Smith had decided enough was enough, we were tasked with creating a new website that reflected the effort they had invested in every other part of the business and set them apart from the competition.
Increase in new users YoY
Conversion events in
Of site users delivered
through organic search
Morfitt Smith approached us with an ambitious request for real tools that were useful to all of their customers, not just an out-of-date list of properties for sale and gimmicks that were confusing to users who wanted to browse properties and arrange viewings. We needed to take an under performing and tired website and bring it to life!
We worked closely with the team at Morfitt Smith, creating great working relationships that allowed us to really understand their business and ambitions. We integrated smart tools ranging from comparison sliders to a live rental property calculator that appealed to buyers and sellers, landlords and tenants, first-time builders and national giants alike! We built engaging resources for every stage of the user journey.
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Hear what Morfitt Smith thought of their experience…
Charlie Winter, Morfitt Smith
Creating a dynamic site that is easy to navigate and integrates to the market leading sites
We worked tirelessly to create a user friendly site that was packed full of intuitive features and relevant content for the target audience. With a key focus on sales, lettings and new homes we created dedicated sections that were easily accessible and easy to navigate and included lead generation techniques for users to engage with. For the properties we needed to integrate with JUPIX to allow property listings and information to feed through to the site and push to other channels like RightMove and Zoopla.
Before & After
A new website that outperforms and outranks many others in their sector
With the launch of the new website, Morfitt Smith have seen organic ranks improve with over 70% of site users coming via organic search results. Site users are up by over 200% year on year and site conversions have topped 30,000 in the first year alone! The new site is handling property data feeds, property valuations and sales, lettings and new home enquiries with all areas of the site delivering results.
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