A ‘hard working’ website that makes light work of ordering personalised workwear


First impressions that last

Xamax is one of the UK’s largest workwear and promotional clothing specialists, with over 20 years of experience and expertise it’s easy to see why they are the market leaders in such a competitive industry.

Specialising in providing organisations and teams with affordable, quality clothing that can be branded to unique specifications and requirements. From call centre employees and roadside workers through to university clubs and sports teams, Xamax are dedicated to providing their customers with affordable clothing thats competitively priced and of the highest quality.
Their existing website didn’t offer customers a great experience online, as a result, it was common that their customers would turn to the phone to place orders rather than self-serving online, the entire personalisation process of how customers could upload their logo to their workwear simply didn’t work.
The growth Xamax was experiencing, keeping the website up-to-date with the latest products, stock levels, pricing and orders was becoming a mind blowing task due to the manual link between the website and their back-end inventory management and accounting platform.

Our first goal was to create an improved user experience for both new and existing customers, to make the online experience a breeze so customers felt the need to self-serve, rather than having to calling up to place an order.

We worked closely with Xamax to understand common questions being asked by customers and challenges customers regularly encountered, this gave us some fantastic insight which helped to shape up the new website.
The end result is astonishing, we opted to build the new site on a Magento 2 core, this empowers the Xamax team with their own tools to add and edit content, process orders, communicate with customers, manage stock, add promotional / featured lines, run sales / customer reports, create multiple discount codes, batch update pricing, add quantity break pricing on selected products, create customer group pricing so select customers received higher discounts and more…. It was imperative that new site improved user experience when personalising their workwear items, we developed a unique upload feature where customers could personalise their garments in multiple positions with multiple logos.

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