PPC

Here at Bubble, we take pay per click (PPC) marketing to the next level, helping you to receive more clicks through to your website and reaching a wider audience.

PPC or for pay-per-click is a form of internet marketing where advertisers pay a fee every time a web visitor clicks on their ads through to their website so rather than earning “organic” search results; PPC is a way of buying visits to your site. PPC advertising programs are run by Google AdWords, Yahoo Search Marketing and other providers where you can display ads in the sponsored results section of each search engine’s results page. Whenever this ad is clicked on – you pay a fee with the amount dependent on how competitive your keyword is. This fee is activated whenever a viewer clicks through to your website from your ad. The benefit to paying for increased traffic is that you will receive more clicks to your website and reach a wider audience, but these clicks may then not necessarily translate into a high rate of conversions and sales long-term; depending on whether visitors are your true demographic or idly browsing.

However - the beauty of modern technology is that these two different approaches can be successfully combined to maximise traffic AND your conversion rate/sales revenue. PPC and SEO complement each other beautifully and a coordinated strategy of these two disciplines can bring results that are greater than the sum of its parts. And, here at Bubble, we take PPC management to the next level by doing just that.

 

Pay Per Click Visibility for Your Website

Here at Bubble; as a flexible paid search agency, we can offer you two PPC options:

  1. If you want more traffic fast within a specific time-frame and are happy to pay for this then PPC focus rather than SEO could be right for you.
  2. If you want the benefits of SEO (an initial rather than ongoing investment) resulting in free, targeted traffic that increases over time AND the benefits of PPC – we can combine these two different modalities.

 

The Benefits of Combining PPC with SEO

The winning combination of PPC and SEO offered by our experienced PPC marketing agency gives you an edge over competitors who often rely on PPC alone and so our marketing strategy could be the technological relationship that takes your business to the next level of success! Although it is important that your website has engaging content and offers a smooth user experience, we still need to rely on tweaking the search engine technicalities that will maximise the chances of your website actually being seen to be clicked on - and this is where PPC combined with SEO can literally double your chances.

Using content and advertising:

SEO and PPC are both used to target search engine results and improve ranking position in the listings. SEO is part of the content with heavily searched for keywords making a page rank higher among popularly searched results in search engines. PPC relies on advertising to direct web visitors to your content. The top 2-3 listings on search engine listings are usually PPC results. Using SEO with PPC provides a better chance to dominate organic and paid results.

Using PPC analytics to learn:

We can learn from PPC to make effective tweaks to your website content to then naturally improve your rankings in SEO. For instance; if a certain PPC add is improving traffic and lead generation then we can incorporate the same ad characteristics to your website content in the form of meta descriptions, title tags and more to help to attract the same success in SEO.

Combining PPC and SEO with Facebook, LinkedIn and YouTube can be a great advertising campaign. As a PPC management company that knows their PPC inside out, the Bubble team can advise you on using PPC, SEO and social media to create a powerful combination of perpetual feedback links that keep driving traffic to your door. Please contact us to discuss your requirements today!

Get in touch

Contact us today to learn more about the services we offer or to kick start your next project, we would love to hear from you. Call us on 01777 702255 or submit the form below and we will get back to you as soon as possible.

Related services

Content Marketing

Bubble can provide credible, relevant and fresh content creation in the form of written content, such as web copy, blog creation, videos, e-books and more.

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Email Marketing

We understand the importance of a well crafted-email and strategic email marketing campaign and offer a range of email marketing services to suit your needs.

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Website Development

Our website development team will create a fully functioning website that is not only an asset to your business but stands out from the competition.

Learn more >

SEO

Our SEO services ensure your website appears as high up in the search engine results as possible by affecting the online visibility factors that help to do this.

Learn more >

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