We know, it’s hard to keep up with the announcements from Meta at the minute, but here’s all you need to know about the latest update… Facebook has recently announced its plans to end the ability to host live shopping events on the 1st of October.
Live shopping was launched in 2020. The goal was to make online shopping easier as it provided an interactive way to sell items and connect with an audience. Although the Facebook Live feature will remain available, users will no longer be able to create product playlists / tag products.
This move has been made in an attempt to catch up with new consumer viewing behaviours, which suggest a shift to short-form videos, and follows on from a Meta announcement last month. Meta announced plans to change their focus to Reels on Facebook and Instagram, a move that has not been embraced fully by users.
Meta’s recent plans to change their platforms, especially Instagram, to become video focussed was met with disappointment from many content creators and influencers, including prominent names such as Kim Kardashian and Kylie Jenner. Although Instagram chief Adam Mosseri released a statement to say they were taking a step back and reconsidering, this latest update seems to suggest the opposite.
We feel this isn’t the last we’ve heard of a shift to video!
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