Start increasing your social media engagement today
We’ve all been there. You’ve spent ages coming up with social content, only to post and get nothing. It happens, and you’re definitely not alone!
Generating engaging content is hard! We want to post content that provokes an emotion in a follower, leading them to like, comment, share or follow links you have outlined in your post. All it takes sometimes is a step back and reflection to see whether you’re making these mistakes…
You’re using the wrong platform
To start generating better social media engagement, you need to be where your target audience are. There are so many social platforms out there, each with slightly different audiences.
If you’re a B2B business, LinkedIn is your home. The ability to post from both a company account, and create connections at a personal level is the recipe for success. As a B2C business, platforms such as Facebook and Instagram are your best bet! Pages, groups and events can be used to promote your offering.
This isn’t to say you can’t use more than one platform. After all, people scrolling through LinkedIn are still people that may be interested in a B2C offering. Take a look at your social strategy and mix up your content depending on the platform to see the best results and help increase your social media engagement rates.
You don’t have the ‘human’ touch
Now you have the platforms, you need to make sure your content resonates. These last few years have seen a huge shift towards people wanting organic, human content. People like to hear from people, and are much more likely to engage with content they feel a genuine connection to.
Try posting in the same way you would talk to a customer. Keep it professional, yet friendly. In person, you wouldn’t bombard someone with none stop sales chat, and it’s the same with your social channels. Show the human side to your business with meet the team, anniversary and achievement posts.
You’re posting at the wrong time
We can’t stress enough how important this one is. Although there is no strict formula on when the best time is to post, there’s definitely some worst times we can think of. For example, if you’re a B2B business and your target audiences working hours are 9-5 weekdays, there’s not much point posting at 6pm on a Saturday!
Think about when your audience will be online, and time your posts to coincide. At Bubble, we have a great piece of software that lets us know when our platform followers are most active online, which allows us to plan content accordingly. If you are also using a similar tool, you can definitely use this to your advantage. Post slightly before your followers peak time online. That means as soon as they log on your content is sat at the top waiting for them!
Remember, don’t be disheartened if you’re engagement takes a slight dip. It happens, and it can be rectified!