The Challenge
Biophilic Design wanted to create a site that would be able to compete with biophilic related searches, which is becoming a big trend with increasing search volumes YOY. We needed to capitalise on this market and create a site that would demonstrate and promote Biophilic Design’s services showcase their capabilities.
The Solution
We created an easy to use and easy to navigate website, built on the latest WordPress CMS that gave the client flexibility in managing and updating content to keep them at the forefront of the industry. We integrated a ‘book a consultation’ feature to generate leads and enquires.
The Process
An engaging website build to capture enquiries and inspire users
Following extensive keyword research and competitor analysis we mapped out a structure that would be easy to navigate and work seamlessly across multiple devices and browsers and designed templates that contained lots of relevant keyword content that would rank effectively for organic searches and send traffic to the site where strategically placed CTA’s could help generate enquiries and sales opportunities.
Delivery
The new site has been launched to rank effectively for key ‘biophilic design’ related keywords
Since launching the site we have already seen rankings improve which has resulted in increased traffic to the site. Users are also spending a considerable amount of time on site with bounce rates being really low. The site is continuing to pick up enquiries and leads via the purpose build and strategically placed webforms.