A stylish, new eCommerce store for the new kids on the block!
Cheeky Monkeys are an independent children’s boutique with shops located in Lincoln and Retford. They stock a selection of designer brands, gorgeous children’s clothing ranges, shoes, toys and gifts, perfect for children aged 0 to 14 years. Cheeky Monkeys have established themselves as the areas leading children’s designer boutique, quickly adapting to changes in trends.
The foot fall through their two stores was steady with clients in the Lincolnshire and Nottinghamshire area but restricted them in terms of reach. We began early discussions and carried out a detailed keyword research exercise which very quickly identified that the search terms nationally for some of their stocked brands was massive. In order for their business to grow it was clear that a good online eCommerce presence was essential to give them a wider reach, increase store foot fall and develop a strong online presence.
Organic ranking for key product searches within Google
average time on-site
average daily users
Using our experience and available SEO tools, we were able to identify their competitors that were leading the way with their online presence. It was important that we developed their new online store so it was easy to use, offered simple ordering and was designed to have a seamless user journey on both mobile and desktop. We identified from previous buying patterns that customers would often purchase multiple items i.e. a designer t-shirt and designer skirt. It was important that the site allowed users to see associated products so we developed a ‘shop the look’ feature so users ordering an item of clothing would also be presented with complementary or matching items so they were able to order multiple items with a single click, the introduction of this facility saw a huge increase of average order value and multiple item sales. The designer brand names drive heavy search volume and the landscape is very competitive, we introduced brands pages for all the key brands which has allowed them to gain organic front page listings and compete against some of the largest high street online retailers.
We worked tirelessly to create a look and feel that appealed to their customers, reflected the high quality of their brand and their suppliers brands, and displayed the products effectively with a focus on browsing and searching.
Stylish kids need stylish features!
Our first goal was to create an improved user experience for both new and existing customers. We developed wireframes for all devices to ensure that all site visitors would enjoy an effortless user experience. Paying close attention to the brief, we created mock-ups and made necessary adjustments prior to the website build.
We delivered the site with some really cool features…
Reward scheme integration
We integrated a credit scheme to encourage customers to purchase from the store. A powerful and flexible marketing tool, designed to drive more sales and attract more returning customers, users are able to earn store credit when purchasing items on the site and then spend their credit on future purchases.
Shop the look
We built in the function for users to see multiple related products which could be added to the cart individually or as a full outfit.
Partial payment integration
The new store allows users to make partial payments or pay for products in instalments.
Live chat extension
Real time live chat allows Cheeky Monkeys to chat with visitors who are online and ready to make a purchase.
Like this? Share it!
Over the moon with the results
We spoke with a number of companies before embarking on our eCommerce journey. It was important that we worked with a company that demonstrated they had good experience not only in web but with developing online stores that converted and delivered results. From our initial scoping meeting we knew Bubble would be our preferred agency. They took ownership of the project from the off and worked tirelessly on understanding our market, our competitors, our brands and ensuring the user journey was perfect.
Owner, Cheeky Monkeys
Start your project with us today!
Contact us today to learn more about the services we offer or to kick start your next project, we would love to hear from you. Call us on 01777 702255 or submit the form below and we will get back to you as soon as possible.