Key performance figures
The Challenge
The challenge was to increase interest, desire and purchase intention of the RST 2023 collection with key audiences in the UK, Europe and USA. The clients goal was to drive a record-breaking number of page views to a bespoke landing page on RST-Moto.com which highlights key hero products from our brilliant new collections.
The Solution
Working closely with the RST marketing team and the sponsored riders we developed multiple creative assets for their entire category collections including race, road, touring, urban and classic. Our work would be used across a range of touchpoints including videos, reels, shorts, outbound email campaigns, print advertising, multiple platform social banners and press releases.
Creating 5 category specific videos launched every 10 days throughout the campaign period
The Process
To allow us to maximise the effectiveness of the campaign and to drive interest and increase purchases, we worked closely with the RST marketing team and focussed on 5 new distinct categories allowing us to deliver a key identity for each category, enabling us to deliver a more tailored marketing approach. The campaigns were built around a hero video that was focussed on hero garments from all categories, and further ‘hub’ videos which were posted across a 2 month campaign to top up interest and desire for RST’s 2023 collection.
Delivery
In just 10 days following the launch of the campaign we saw incredible organic performance across all social channels including:
YouTube performance
• 22,000 organic views
• 82 YouTube Comments
• 1,200 likes
• 2:34 average view duration (62%)
• 150+ new subscribers
Facebook performance
• 15,700 minutes viewed
• 4,200 1 minute video views
• 65,000 relevant users reached
• 550+ engagements
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