A new website that takes centre stage
Trans-Sport are a leading global events contractor supplying rigging, sets and structures to the broadcast and media events industry. Born in 1999, Trans-Sport has evolved to be the go-to team for complete event solutions, boasting their very own in-house design and manufacturing team.
We were approached by Trans-Sport to get the ball rolling on a new website design and build, along with developing a range of supporting digital marketing materials to help boost their visibility and performance within their market sector. The goals were clear; to drive new customers to the site, increase conversion rates and generate more quality enquiries. Trans-Sport also wanted to appeal to their customers by instilling trust and confidence in their ability to deliver large scale events globally, something their current website fell short of.
increased time on site
reduction in bounce rates
increase in leads generated compared to the previous website
During the initial scoping phase we carried out extensive keyword analysis and competitor research for the main service areas Trans-Sport offered to fully understand their customers needs and to help us deliver a digital experience that would connect with their audience throughout all stages of their journey.
We began the web design process by creating the new sitemap and wireframes, where it quickly became apparent we needed to include lots of calls to action, as users were likely to convert at various stages across the site. We included a ‘quick enquiry’ form that was visible on all service pages to drive leads and convert enquiries early on.
Another key requirement within the design of the site was to heavily feature the beautiful imagery we had captured from a two day on-site and off-site photoshoot which captured the essence, scale and capabilities of their business. The photography used across the site not only delivered on visual impact but also helped to instil trust and confidence in their ability to deliver events regardless of scale or budget.
Following delivery of the website we worked closely with the team at Trans-Sport, providing training sessions and on-going support to help them manage content via the secure CMS and keep the site current and up-to-date.
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An amazing website which surpassed our expectations!
We are over the moon with the service we have had from Bubble Design. The team are super creative and have produced a website which is truly amazing and far surpasses any of our expectations! We couldn’t be happier with the whole experience and end result!
Business Development Manager, Trans-Sport
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