We’re thrilled to announce that Bubble has scooped the award for ‘B2B Marketing Campaign of the Year’ at the 2025 Prolific North Champions Awards, in partnership with Polypipe Building Products.
The win is a celebration of our work on the PolyPlumb® Enhanced campaign – a results-driven, insight-led campaign that captured attention across the plumbing and heating sector. This marks our second Prolific North win in as many years, and we couldn’t be prouder of the incredible effort from everyone involved.
Our Managing Director, Chris, and Account Director, Darren, attended the awards ceremony in Manchester alongside the team from Polypipe Building Products – and let’s just say, there were big smiles and a few celebratory drinks when our names were announced!
Celebrating the best talent in the North!
The Prolific North Champions Awards shine a spotlight on the organisations, teams and individuals setting the standard for creative excellence across the North of England. The awards are judged by an expert panel of industry leaders and peers, ensuring the highest standards of recognition.
With a strong mix of in-house teams, agencies and brand-side marketers in attendance, the awards evening was a true celebration of talent and innovation across marketing, digital, media, and tech.
How we delivered an award-winning campaign
We were tasked with developing a results-focused campaign to launch PolyPlumb® Enhanced within the plumbing and heating sector.
Rather than creating a campaign that simply just looked good, we needed one that spoke directly to installers, resonated with real-world challenges, and ultimately drove meaningful sales.
To shape the strategy, we carried out a combination of customer research, merchant feedback sessions, and search trend analysis, ensuring the campaign was rooted in insight and relevance. With this understanding, we delivered a multi-channel campaign that blended editorial, digital, and in-store activations to reach installers where they are most active – online, in trade publications, and at the merchant counter.
Our creative workshops led to bold, punchy messaging such as “Fit With Confidence” and “Out with the Old, Install with the New”, forming the backbone of the campaign voice. With no access to physical product samples during the concept phase, we leaned into our design expertise and produced a suite of high-quality 3D imagery that brought the product to life across every touchpoint – from hero visuals to technical breakdowns.
To maximise visibility, we rolled out a robust advertising and editorial schedule, complemented by year-round competitions, and partnered with Fix Radio to expand reach with a highly successful on-air competition.
Campaign results that speak for themselves 🚀
This campaign didn’t just meet expectations – it smashed them. Take a look at some of the incredible results:
31,692% ROI (target: 5000%)
30,950 clicks from PPC ads – 491% of target
7.80% PPC CTR – 222% of target
2,800 landing page leads generated
93,976 print advertising reach
546,942 digital advertising reach
36,250 radio competition reach
1,975 entries to the radio competition – 146% of target
5,800 campaign-related video views
28,300 product samples distributed with data capture
A big thank you!
We’d like to say a huge thank you to the team at Polypipe Building Products for their collaboration and trust throughout this project, and to the judges at Prolific North for recognising the campaign’s impact and creativity.
This win reflects everything we’re about at Bubble – insight-driven strategy, bold creative, and measurable results.
Looking to launch your next campaign?
Whether you’re planning a product launch, brand refresh, or want to drive better digital performance, our team is here to help.
Let’s talk about how we can create an award-winning campaign for your business – get in touch with us today.
Share
