Keep churning out marketing content and not seeing the right traffic? Or you’re not sure on the best way to stay on the top of your customers’ minds? When done right, content marketing is a strategic engine that builds trust, attracts the right people, and primes your prospects for the sale – before they’ve even filled in a contact form.Â
As a full-service creative design and marketing agency, we plan, create and distribute content that works hard for your business. From SEO-driven blogs and articles to whitepapers, newsletters and case studies, we create content that bridges the gap between awareness and conversion. Essentially, getting your business seen and chosen by the people who are genuinely interested in what you offer.
We’ve worked with enough businesses over the years to know that no two brands need the same level of content support. All of our content marketing services are fully scalable, so you can dial things up or down depending on your goals, timeline and budget.Â
If you’re not sure what kind of content will make the biggest impact, we’ll advise you on where to focus, help define your target audience, and recommend the right mix of content to get the most value from your investment. Alongside our expert content writers, our SEO, social media and design teams mean we can deliver everything from a fully integrated marketing campaign to regular informational posts. Â
We have a tried and tested process that helps us deliver the best possible service to our clients.
We get to know the ins and outs of your business through a structured onboarding process, working with your team to build our detailed target personas to speak to your audience effectively.
We research your market to uncover opportunities, then develop a content strategy that aligns with your business objectives, including channels and content types.
This is where ideas become high-quality assets. Our team create on-brand content designed to engage, inform and convert.
We track the performance of your content to review what’s working and refine our approach over time. You’ll get clear, jargon-free insights into how your content is supporting business growth.
Content marketing is the strategic creation and distribution of useful, relevant content. Its goal is to attract and engage your target audience. Rather than a cold sell, it instead focuses on building trust and credibility. That way, when someone’s ready to make a purchase, your business is already front of mind.
Working with an agency means you get access to specialist skills without the overhead of building an in-house team. At Bubble, you’ll always work with the same team members who understand your business and your goals for consistent delivery across every channel.
If you work with a full content marketing team at Bubble, such as a content writer, designer and social media executive, we’ll work from a single strategy and content planning document so your messaging is always consistent across platforms. This also means that, for example, any blogs we create, we can repurpose as social posts to drive traffic to your website from those platforms, or we can create an email marketing campaign that works in tandem with your direct mailers.
We create a wide range of content depending on your needs and channels. This includes blogs and articles, eBooks and white papers, social media content, campaign messaging, newsletters and email marketing (plus the supporting creative assets). All tailored to your brand voice and audience.
We use AI across our agency to speed up processes and make things as cost efficient as possible for our clients. However, when it comes to writing, we believe people emotionally connect with other people. AI can support research and processes, but a human will always be the one choosing the words that shape your brand’s messaging.
Yes. Our services are fully flexible, so you can pick and choose what you need. We’ll also advise you on where your budget will have the greatest impact.
Yes – revisions are part of our process. We’ll work closely with you to make sure the content feels right for your business, and we’ll never push anything live without your explicit permission.Â
