We are thrilled to announce that Bubble has been shortlisted for two prestigious categories at this year’s Construction Marketing Awards (CMAs), alongside our long-standing client, Polypipe Building Products! The nominations are for Best Product Launch and Best Campaign Targeted at Skilled Trades in recognition of the work we’ve done to help Polypipe Building Products launch the new PolyPlumb® Enhanced brand – a campaign aimed at tradespeople in the plumbing and heating industry.
The Construction Marketing Awards celebrate the creativity, innovation, and effectiveness of marketing in the construction industry, and we’re incredibly proud to have our work recognised. This year’s ceremony will be held in London, where our team will be attending with Polypipe Building Products to celebrate this milestone achievement.
Launching PolyPlumb® Enhanced: A Multi-Channel Success
Our partnership with Polypipe Building Products for the PolyPlumb® Enhanced product launch has been an exciting journey. With tradespeople at the core of this campaign, we knew it was essential to deliver a targeted, engaging, and impactful multi-channel strategy that would not only drive awareness but also generate tangible sales results.
The campaign included a teaser campaign to build early buzz and excitement around the product, followed by a full launch that integrated print advertising, digital advertising, PPC, and even skilled trades radio advertising with Fix Radio. Each channel played a vital role in ensuring the PolyPlumb® brand became a standout in a competitive marketplace. The results speak for themselves:
• 13,646% ROI in the first 6 months
• PPC Campaign: Delivered at 188% of the target
• 2,400 online qualified leads
• PolyPlumb® landing page became the fifth most visited page on Polypipe’s website and the most visited landing page
• Print Advertising: Reached 93,976
• Digital Advertising: Reached 546,942
• Fix Radio Skilled Trades Advertising: 63,240,000 impacts
• Radio competition reach: 36,250
• Radio competition entries: 146% of the target
• 5,500 video views related to the campaign
A Collaborative Approach
Our success with Polypipe Building Products on this campaign was driven by close collaboration and a shared vision. We understood the importance of delivering a strong return on investment (ROI) while ensuring that the messaging and creative spoke directly to the skilled trades audience. Every touchpoint of the campaign was carefully crafted to build brand awareness, engagement, and trust among tradespeople.
Looking Forward to the Awards
Being recognised in the Best Product Launch and Best Campaign Targeted at Skilled Trades categories is a testament to the hard work and dedication of our team here at Bubble, as well as the fantastic partnership we’ve enjoyed with Polypipe Building Products. The Construction Marketing Awards are a highlight in the industry calendar, and we’re looking forward to attending the event in London.
If you’d like to learn more about the CMAs, visit their website here.
We’ll be keeping our fingers crossed on the night and can’t wait to celebrate with our fellow nominees. Stay tuned for more updates on the awards and our continued collaboration with Polypipe Building Products. This includes an exciting new education campaign – a college roadshow aimed at reaching final year students and select education centres. Alongside this, we’re launching an ambassador campaign where two final-year students or apprentices will receive a significant boost to kick-start their careers, all part of our effort to tackle the UK Skills Gap.
Ready to Transform Your Campaign?
At Bubble, we specialise in creating targeted, multi-channel marketing campaigns that drive real results. If you’re looking to launch a product or run a campaign that delivers a significant ROI, get in touch with our team today!
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