We’re hiring! Check out our latest vacancies

Elm Workspace

A sleek new look to reposition Elm at the forefront of the office furniture market

Project team:

Elm Workspace logo
Elm Workspace logo

The Challenge

Although Elm was a well recognised brand in the industry, we needed to create a new look that was more simplistic, adaptive and modern. Elm were heavily invested in the entire rebrand process with a new website, brochure and digital advertising a part of the plan, with the brand needing to work across all touchpoints.

The Solution

We created a multitude of design concepts, paying attention to various typefaces, icons, colours and styles that would work across the different types of media and would give the look and feel that Elm wanted to achieve. We kept the concepts clean and modern in their design and gave focus to brand consistency.

Elm Workspace office seating
Elm Workspace office seating
Elm Workspace logo on a black background
Elm Workspace social media icon

The Process

From the initial sketches and idea generation to applying the design styles, we kept a focus on delivering a memorable brand that could adapt to different touchpoints both online and offline. We opted for a sleek typeface that kept the logo simple and introduced a variety of colours that would imitate the 3 sides to the business, this gave us flexibility when applying the branding and helped main a consistent and recognisable feel.

Elm Workspace branding
Elm Workspace branding mockups

Delivery

The brand was applied to a range of touchpoints including letterheads, compliment slips, business cards, brochures, adverts, website and social media. The brand works as either ‘Elm’ or ‘Elm Workspace’ and has an icon mark for their social channels. Since rolling out the new brand Elm have seen an increase in engagement amongst their target audience and have successfully updated all their marketing communications to reflect the new brand.

Share

Bubble have completely transformed our outdated branding

Bubble transformed our outdated logo and delivered a new-look that better reflected our business and positioned us amongst the market leaders. We love our new look and can’t wait to work with Bubble to apply the branding across multiple touchpoints.
Gary Foy Elm Workspace
Gary Foy
Designer, Elm Workspace

Have a similar project?

Bubble Half Circle Shape
Bubble Line Shape
Bubble Circle Shape

Other projects we’ve worked on…

Synetiq logo on a blue background

Synetiq

Creating a market leading brand to support a turnover in excess of £120m
Mirius branded folder

Mirius

A full rebrand to reach new customers and grow market share

Hello again 👋

It’s good to see you back!