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Walter Harrison's

Transforming a traditional brand

Based in Radcliffe-on-Trent since 1906, Walter Harrison’s have been creating the highest quality bird feeds for over 100 years. The existing packaging really had stood the test of time driving sales in excess of £4m pa however recent changes in consumers buying habits and the rebranding of some of their competitors meant it was time for a facelift. We were asked to work closely with the Pedigree marketing team to bring the range up-to-date whilst retaining the heritage and history that the brand has, the product had to stand out on shelf and it was important that we carried over the look and feel of the existing packaging, this was a subtle migration not a reinvention.

The results are stunning, more retailers stocking the product, the marketing team have been busy with NPD so the range is bigger and sales are up 20%. Walter Harrison’s new packaging is literally ‘flying off the shelf’.


increase in

sales since launch


increase in

market share

PATS Winner

best new product

Walter Harrison's Products
Walter Harrison's product
Walter Harrison's product
Walter Harrison's product

"Stand-out packaging and a food for birds that everyone wants to have in their garden."

PATS Telford Judges Comments

Walter Harrison's seed products
Walter Harrison's bird seed
Walter Harrison's Product
Walter Harrison's book
Walter Harrison's website

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Best in class design agency!

Five Stars

I've worked with the bubble team for over 18 years in various Marketing Roles, when I joined the Pedigree marketing team they were one of the first suppliers I wanted to bring on board. Bubble take such a pragmatic approach to every project, they really care and constructively challenge decisions if they don't think its right. The benefit of having a full service agency enables them to support us with design, photography and digital activities.

Chris Richmond

Ann Hendry

Brand Manager, Walter Harrison's

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