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Walter Harrison’s

Repositioning Walter Harrison’s to the forefront of the industry

Project team:

Walter Harrison's bird food pouches
Walter Harrison's bird food packaging

The Challenge

We were asked to work closely with the Pedigree marketing team to bring the range up-to-date whilst retaining the heritage and history that the brand has, the product had to stand out on shelf and it was important that we carried over the look and feel of the existing packaging, this was a subtle migration not a reinvention.

The Solution

We developed and rolled out the new-look packaging to over 90 SKU’s from bird food and feeders to fat balls and bird boxes! We delivered a consistent brand that repositioned Walter Harrison’s at the forefront of the market sector.

Walter Harrison's display stand
Walter Harrison's merchandising display stand

The Process

Expertly crafting a brand that delivers high visual impact and increases customer engagement

We kick started the rebrand project with extensive market research, analysing competitors and the sector to understand how we could capitalise and ensure Walter Harrison’s was well positioned to enjoy the lions share of off the shelf sales. We created a range of initial concepts and mood boards, exploring multiple typefaces, colour palettes and design styles and created 3D renders to sit these in situ with other brands to review their shelf presence. Once we had selected the chosen concept we set about applying the design to a range of different cutters for the varying range of products.

Walter Harrison's 6 Fat Balls packaging
Walter Harrison's brochure
Walter Harrison's bird seed
Walter Harrison's bird seed, made in the UK

“Stand-out packaging and a food for birds that everyone wants to have in their garden.”

PATS Telford Judges Comments

Walter Harrison's Energy Boost bird seed pouch
Walter Harrison's Energy Booster bird seed packaging

Delivery

Repositioning Walter Harrison’s to the forefront of the industry with award winning packaging

The results are stunning, more retailers stocking the product, the marketing team have been busy with NPD so the range is bigger and sales are up 20%. Walter Harrison’s new packaging is literally ‘flying off the shelf’.

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Best in class design agency!

I’ve worked with the bubble team for over 18 years in various Marketing Roles, when I joined the Pedigree marketing team they were one of the first suppliers I wanted to bring on board. Bubble take such a pragmatic approach to every project, they really care and constructively challenge decisions if they don’t think its right. The benefit of having a full service agency enables them to support us with design, photography and digital activities.
Ann Hendry Walter Harrison's
Ann Hendry
Brand Manager, Walter Harrison’s

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