6 reasons why emojis belong in your digital marketing

9 min read
Katie Smith
6 reasons why emojis belong in your digital marketing

6 reasons why emojis belong in your digital marketing

In the ever-evolving world of digital communication, emojis have emerged as a language all of their own. Today, they’re far more than just fun icons; they’re powerful communication tools that can enhance your brand’s message and foster deeper connections with your audience.

Emojis are colourful, expressive, and universally understood. They transcend language barriers, adding a layer of emotion and personality to digital dialogue. They’ve become an integral part of our digital lexicon, adept at conveying emotions that might otherwise get lost in translation.

But why should businesses take note? Why should emojis find a place in your digital marketing strategy? Are they really potent enough to make a difference? The answer is a resounding yes! Emojis can breathe life into your brand’s online presence, humanise your communications, and even drive user engagement.

Here are six compelling reasons why emojis deserve a spot in your digital marketing toolbox. Each reason underscores the power of these small, yet mighty, symbols in shaping digital conversations and making your brand more relatable to your audience.

1. Emojis Boost Engagement πŸš€

Emojis have proven to be a potent tool in amplifying audience engagement. They add a playful, human touch to online communication, making your content more relatable and engaging to your audience.

A study by WordStream found that using an emoji in a Tweet can increase engagement by 25% compared to messages without an emoji. This significant uptick in interaction highlights the power of emojis in capturing attention and encouraging responses. It’s not just Twitter where emojis make an impact; they’ve shown their influence across various social media platforms.

For example, Facebook posts featuring emojis see a considerable boost in engagement. According to a study cited by Factco, emojis can enhance engagement on a Facebook post by a staggering 57%! The charm of these vibrant symbols lies in their ability to make posts more visually appealing, thereby attracting more likes, shares, and comments.

Even on platforms like LinkedIn, where the use of emojis is relatively less prevalent, experts anticipate a shift towards more emoji use as professionals seek more engaging and less formal ways to communicate.

In essence, emojis have become a strategic choice for businesses looking to boost their online engagement through their digital marketing campaigns. They help brands break the monotony of text-heavy posts, evoke emotions, and foster a more personal connection with the audience. So, incorporating them into your digital marketing strategy could be a game-changer for your brand’s online engagement.

Social media post example from Dominos

2. Emojis Convey Emotion 😊

Emojis allow us to infuse our online communication with feelings and reactions, making it more expressive and personal. Whether it’s the simple joy expressed by a smiley face, the frustration shown by an angry face, or the love conveyed by a heart emoji, these symbols help to capture the full range of human emotion in a way that’s universally understood.

For businesses, this emotional connection can be incredibly powerful. By using emojis, brands can express empathy, excitement, humour, and so much more, allowing them to connect with their audience on a deeper level. This emotional resonance can enhance brand loyalty and customer engagement.

For example, a study by Braze found that marketing messages containing an emoji saw a 254% increase in engagement compared to those without. This demonstrates how effectively emojis can evoke emotion and encourage interaction.

Furthermore, emojis can soften the tone of a message, making it seem less formal and more friendly. This can be particularly useful in customer service interactions, where a well-placed emoji can defuse tension and show customers that there are real humans behind the brand who care about their experiences.

Social media post example from Maybelline

3. Emojis Save Space πŸ™Œ

In platforms where character count is crucial, emojis can save valuable space. Users often skim through content, and platforms like Twitter impose character limits, making it essential to convey your message as succinctly as possible. This is where emojis excel.

Emojis are a form of visual shorthand. They can represent complex emotions or ideas in a single character, saving valuable space. For instance, instead of typing out “I’m happy,” you could simply use a smiley face emoji. Similarly, if you want to express love for a product or service, a heart emoji can do the trick in far fewer characters.

For businesses, this ability to condense messages without losing their emotional impact is a significant advantage. Brands can use emojis to make their posts more concise and digestible, increasing the likelihood that users will engage with the content.

Moreover, emojis can make important information stand out in your digital marketing. For example, if you’re running a sale, incorporating a percentage or money bag emoji can draw attention to the key details of your promotion.

Social media post example from Starbucks

4. Emojis Make Your Content Stand Out 🀩

In the flood of online content, grabbing users’ attention is a crucial challenge. Emojis are an effective tool for making your content stand out from the crowd.

Emojis are colourful, eye-catching, and instantly recognisable. Their vibrant appearance can break up blocks of text, making your content more visually appealing and easier to read. This can help draw users’ attention to your posts and increase the likelihood that they’ll engage with your content.

For businesses, using emojis in social media posts, emails, or other forms of online communication can help distinguish their content from competitors’. A study by Zazzle Media found that brands that use emojis in their Facebook posts see a 57% higher like rate, a 33% higher share rate, and a 33% higher comment rate compared to those that do not use emojis. This shows how effectively emojis can help a brand’s content stand out and attract user engagement.

Additionally, emojis can be used to highlight key points or calls to action within a post. For example, using an arrow or finger pointing emoji can direct users’ attention towards a link or button, increasing the chance that they’ll take the desired action.

Social media post example from Aldi

5. Emojis Are Universally Understood 🌍

One of the significant advantages of emojis is their universality. Regardless of language or culture, emojis are globally recognised symbols that can convey a variety of emotions, ideas, and information.

Emojis transcend language barriers, making them incredibly useful in global communication. A smiley face or thumbs up emoji has the same meaning whether you’re in New York, Tokyo, or Paris. This allows people from different cultures and languages to communicate effectively, even if they don’t share a common language.

For businesses with a global audience, this is particularly beneficial. Brands can use emojis to convey messages, emotions, and reactions to a diverse audience without having to worry about translation or cultural misinterpretation.

Additionally, emojis can help make complex ideas more understandable. For instance, a brand can use a series of emojis to explain a process or tell a story, simplifying the message and making it more digestible for the audience.

Social media post example from Dominos UK

6. Emojis Show Brand Personality πŸ˜‰

Emojis can humanise a brand, making it more relatable and approachable to consumers. By using emojis, brands can communicate in a way that is familiar and comfortable to many consumers, particularly younger demographics who frequently use emojis in their own communications.

This can help brands build stronger, more personal connections with their audience.

The choice of emojis can also say a lot about a brand’s personality. For instance, a brand that frequently uses fun and playful emojis like the party popper or face with tears of joy might be seen as lighthearted and cheerful. In contrast, a brand that sticks to more straightforward emojis like the thumbs up or check mark may come across as more serious and professional.

However, the use of emojis should align with the overall brand personality. If a brand is known for its professional and formal tone, suddenly flooding their communications with casual and playful emojis might confuse consumers and dilute the brand image. Therefore, it’s essential for brands to carefully consider which emojis best represent their personality and will resonate with their target audience.

Social media post example from Joe And The Juice

In conclusion, emojis can be a powerful tool in your digital marketing arsenal. They can boost engagement, convey emotion, save space, make your content stand out, reach a global audience, and show your brand personality. So, don’t be afraid to sprinkle some emojis into your next marketing campaign! πŸ˜ŠπŸ‘πŸš€

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