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To create a trusted brand, consistency is key. Every touchpoint must have the same rules in place. Think of your brand guidelines as your brands ‘bible’, a place you can go to find out everything you need to know about communicating your brand’s personality.
Your brand reaches beyond digital and printed communication. We’re all about the personal touch at Bubble, and we will work to ensure every person that comes into contact with your brand guidelines understands what your brand is all about, whether that’s your staff or your clients!
We have a tried and tested process that helps us deliver our brand guidelines service to our clients.
We start by analysing your existing brand assets and defining your brand’s core elements, ensuring we understand its personality, values, and vision.
Our team creates cohesive guidelines covering logo usage, colour schemes, typography, and iconography, ensuring all elements reflect your brand identity.
We establish rules for brand consistency, detailing how visuals, tone, and style should be applied across various platforms and materials.
We deliver a comprehensive brand guidelines document and, if needed, provide training to your team to help implement and maintain brand consistency.
We have a dedicated, in-house team ready to collaborate with you on your brand guidelines
Brand guidelines are a set of rules that define how your brand should be presented visually and verbally across all communication channels. They ensure consistency in logo usage, colours, fonts, tone of voice, and imagery, helping to build a strong and recognisable brand identity. Having clear brand guidelines ensures that your messaging is unified and professional across all platforms.
Our brand guidelines typically include:
Logo usage: Clear instructions on how to use your logo, including size, spacing, and colour variations.
Colour palette: The primary and secondary colours that represent your brand.
Typography: Approved fonts and styles for digital and print media.
Imagery and photography style: Guidelines for selecting images and visual elements that align with your brand.
Brand voice and tone: How your brand should communicate, including the style of writing and key messaging.
Yes! Even if you’re a small business, having brand guidelines is essential for creating a consistent and professional brand image. As your business grows, having established guidelines makes it easier to maintain a cohesive brand identity across all marketing materials, whether you’re working with freelancers, agencies, or expanding your team.
Brand guidelines provide clarity for everyone involved in creating content or marketing your brand. They ensure that your brand is represented consistently, which helps to build trust and recognition with your target audience. Clear guidelines also save time and reduce errors by providing a unified vision for your team and partners to follow.
Absolutely! If you already have brand guidelines but need to update them to reflect new branding or changes in your business, we can help. Our team will work with you to refresh your guidelines, ensuring they align with your current brand vision and future goals.
A strong brand is built on consistency, and our brand guidelines service ensures your business maintains a unified identity across all platforms. Clear guidelines provide direction on how your brand should look, feel, and communicate, helping to create a lasting impression on your audience. From logo placement and typography to colour palettes and tone of voice, we define every detail to ensure brand consistency across print and digital channels.
Whether you’re launching a new brand or refining an existing one, our team will develop comprehensive guidelines tailored to your business. These guidelines act as a go-to resource for your team, partners, and suppliers, ensuring that all marketing materials align with your brand’s identity. With clear instructions on visual and messaging elements, your brand will remain professional and recognisable at every touchpoint.
Investing in brand guidelines not only strengthens your identity but also saves time and effort when creating new content. By having a well-defined framework in place, you can ensure every piece of communication reinforces your brand values and resonates with your audience.
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