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To create a trusted brand, consistency is key. Every touchpoint must have the same rules in place. Think of your brand guidelines as your brands ‘bible’, a place you can go to find out everything you need to know about communicating your brand’s personality.
Your brand reaches beyond digital and printed communication. We’re all about the personal touch at Bubble, and we will work to ensure every person that comes into contact with your brand guidelines understands what your brand is all about, whether that’s your staff or your clients!
We have a tried and tested process that helps us deliver the best possible service to our clients.
We start by analysing your existing brand assets and defining your brand’s core elements, ensuring we understand its personality, values, and vision.
Our team creates cohesive guidelines covering logo usage, colour schemes, typography, and iconography, ensuring all elements reflect your brand identity.
We establish rules for brand consistency, detailing how visuals, tone, and style should be applied across various platforms and materials.
We deliver a comprehensive brand guidelines document and, if needed, provide training to your team to help implement and maintain brand consistency.
We have a dedicated, in-house team ready to collaborate with you
Brand guidelines are a set of rules that define how your brand should be presented visually and verbally across all communication channels. They ensure consistency in logo usage, colours, fonts, tone of voice, and imagery, helping to build a strong and recognisable brand identity. Having clear brand guidelines ensures that your messaging is unified and professional across all platforms.
Our brand guidelines typically include:
Logo usage: Clear instructions on how to use your logo, including size, spacing, and colour variations.
Colour palette: The primary and secondary colours that represent your brand.
Typography: Approved fonts and styles for digital and print media.
Imagery and photography style: Guidelines for selecting images and visual elements that align with your brand.
Brand voice and tone: How your brand should communicate, including the style of writing and key messaging.
Yes! Even if you’re a small business, having brand guidelines is essential for creating a consistent and professional brand image. As your business grows, having established guidelines makes it easier to maintain a cohesive brand identity across all marketing materials, whether you’re working with freelancers, agencies, or expanding your team.
Brand guidelines provide clarity for everyone involved in creating content or marketing your brand. They ensure that your brand is represented consistently, which helps to build trust and recognition with your target audience. Clear guidelines also save time and reduce errors by providing a unified vision for your team and partners to follow.
Absolutely! If you already have brand guidelines but need to update them to reflect new branding or changes in your business, we can help. Our team will work with you to refresh your guidelines, ensuring they align with your current brand vision and future goals.
A fantastic team, great products and, of course, a well-laid-out website with great customer service to back it up; would, at first glance, seem to be the only things that your company needs in order to be successful. Whilst they are all key to being successful, it is important to never underestimate the power that a great logo has for your company. Consider some of the big brands in sportswear, fast food and even the carbonated beverage market. Their logos are instantly recognisable all over the world. Everyone knows them, people trust them, and that means sales.
Whilst not every logo will make your products or services this famous, a well-designed logo that catches the eye will really help your brand to be recognised; something that is very important in an oversaturated market.
Some clients come to us with an idea of the type of logo that they are thinking about. This may just be a general idea based on a colour, a particular font or even an image. At Bubble, we believe that understanding your brand and what makes you “tick” as a company is a great place to start when it comes to designing your logo. Therefore, we will not only take your ideas on board but also take time to get to know you as a company, what your products or services are and even your ethos. All of these are things that can help to create a great logo.
If you already have a logo but are looking to update it for something with a little more visual impact or meaning, then we can also look at what elements of your current design you like and, of course, dislike. Using this knowledge, we can then create a logo that will help to give your brand the exposure that you are looking for.
What makes a good logo varies from one company to another. Where bright colours make work for one company, monotone shades may be more suited to another. As a full-service web and marketing agency, we have gained a wealth of knowledge since our inception in January 2000 that can help us bring the best suggestions for you to the table.
Once you have your new logo ready, and this is particularly important if you are rebranding, you will want to announce it to your target audience. If this audience contains existing clients, you will undoubtedly want to let them know that this is your new company logo but that you still offer the same great products and services that they expect.
A good marketing campaign is a great way of promoting your new logo and getting your company noticed, so it makes sense to use an agency that can help you with that as well. If you don’t plan carefully, then you run the risk of confusing clients and potential clients, and this may give them the impression that the company has been taken over, which may even drive them towards one of your competitors.
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