
Background
Heavy Duty Parts is the UK's largest independent supplier of parts for all coach makes, including premium brands such as Neoplan, Setra, Mercedes, and MAN. Renowned for their wide inventory and specialist expertise, we have worked closely with them to develop a strong social media presence to enhance digital visibility, engage with customers, and drive business growth.
The Objective
The company’s social media presence aims to establish Heavy Duty Parts as the leading coach parts supplier by increasing brand awareness, growing its follower base, engaging with its audience, and driving website traffic.
The Strategy
Heavy Duty Parts employs a multi-platform strategy across LinkedIn, Instagram, Facebook, and Twitter to maintain cohesive communication. Key themes of content include the celebration of the company’s 10th anniversary, participation in events like the Euro Bus Expo in Birmingham, and national awareness initiatives such as #InternationalMensDay. Their posts cover a mix of educational content, product highlights, company milestones, and interactive giveaways, ensuring consistent audience engagement.
Results
Heavy Duty Parts’ social media presence has delivered exceptional results:
Impressions: 131,450 (1110% increase)
Reach: Up 1050%, peaking at 76,470
Engagement: Increased by 512% to 1,810
Follower Growth: 1,130 net new followers (158% increase)
Average Engagement Rate: 1.38%, peaking at an impressive 17.24% on Instagram for Managing Director, Gareth’s Alpe d’Huez Triathlon
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