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Pass Logistics

Achieving a daily reach to over 80,000 users

Project team:

Increase in impressions
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Increase in daily reach
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Increase in engagements
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Pass Logistics social media posts mockup
Pass Logistics social media mobile mockup

Background

Pass Logistics is a trusted partner in transport and logistics, providing fast, reliable, and cost-effective solutions across the United Kingdom and Europe. The company offers tailored services in road, air, and sea logistics, ranging from industry-leading same-day courier solutions to flexible contract logistics and European haulage. Its goal is to streamline customers' supply chain management processes, delivering efficiency directly to their premises.

The Objective

Pass Logistics partnered with us to enhance their presence on LinkedIn, fostering deeper engagement with their professional audience, growing their follower base, and increasing interaction with their content. The primary objectives were to boost brand awareness and solidify the company's position as a leader in logistics.

Pass Logistics social media posts mocked up
Pass Logistics social media mobile mockup of 4 posts

The Strategy

The LinkedIn strategy centred on creating professional and engaging content that highlighted the company’s expertise and offerings. This included showcasing Pass Logistics’ services, core values, and notable accomplishments. Additionally, thought leadership and educational materials were developed to position the company as an industry authority.

Pass Logistics social media posts mocked up on a phone device
Pass Logistics social media mobile mockup on a phone device

Results

Impressions: 135.24K, representing a 617% increase
Reach: Daily reach grew by 592% to 80.76K
Engagements: Increased by 721%, totalling 3.84K interactions
Average Engagement Rate: Improved by 15% to 2.8%

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