Background
Pass Logistics is a trusted partner in transport and logistics, providing fast, reliable, and cost-effective solutions across the United Kingdom and Europe. The company offers tailored services in road, air, and sea logistics, ranging from industry-leading same-day courier solutions to flexible contract logistics and European haulage. Its goal is to streamline customers' supply chain management processes, delivering efficiency directly to their premises.
The Objective
Pass Logistics partnered with us to enhance their presence on LinkedIn, fostering deeper engagement with their professional audience, growing their follower base, and increasing interaction with their content. The primary objectives were to boost brand awareness and solidify the company's position as a leader in logistics.
The Strategy
The LinkedIn strategy centred on creating professional and engaging content that highlighted the company’s expertise and offerings. This included showcasing Pass Logistics’ services, core values, and notable accomplishments. Additionally, thought leadership and educational materials were developed to position the company as an industry authority.
Results
Impressions: 135.24K, representing a 617% increase
Reach: Daily reach grew by 592% to 80.76K
Engagements: Increased by 721%, totalling 3.84K interactions
Average Engagement Rate: Improved by 15% to 2.8%
Share