Key performance figures
The Challenge
The current Camms website was in need of an update. With content that didn’t reflect their capabilities in the SAAS sector and a clunky CMS that made it difficult to update and manage content, we were tasked with redesigning and redeveloping the site to provide better flexibility, enhanced usability and an improved site performance.
The Solution
We rethought the entire site structure, mapping out key pages and areas of the site and positioning these in a way that made them easy and accessible for users to navigate to. This was a key part of the solution so we could present content and key areas to the user that would ultimately help with leads and conversions. We built the site on a WordPress platform using Elementor page builder technology to allow Camms the flexibility to manage and maintain the site moving forward.
The Process
We carefully reengineered the site structure and visually enhanced each page to create a more modern and innovative approach that better reflected the Camms brand and clearly communicated their capabilities and expertise
After our initial scoping sessions and early sitemap revisions we created a homepage visual that would set the tone for the rest of the site. We paid close attention to key CTA’s, ensuring these were strategically placed to maximise lead conversions as well as ensuring that key content was well positioned and well optimised. Following approval of the homepage and design assets we rolled out the remaining site pages before creating an interactive prototype link to mimic that of a live site. This provided Camms with an opportunity to browse and navigate the site to get a feel for the user journey so we could further refine the process. Once all the page templates had been approved and the content and asset files were exported, we moved onto the development phase where we would carry out the site build, install and integrate any plugins, test browser compatibility and site performance and deploy onto a new dedicated server.
Before & After
Delivery
Launching a new-look Camms to help reposition them at the forefront of the SAAS sector
The new Camms website comes complete with lots of features including…
• HubSpot form integration
• Multi-lingual (3 regions)
• Advanced custom fields
• Appointment scheduling
• Live chat integration
• ROI calculator
• Dedicated VPS
• GA4 conversion tracking
The new site has been build with performance in mind, not only delivering an improved layout and design aesthetic but also helping to enhance usability and better serve their target audience. What’s more, the new site offers an improved user experience, richer and more informative content, and an easier to use content management system that allows Camms to keep the site up-to-date and performing at it’s best.
Nothing short of remarkable!
