The Challenge
With over 200 years of heritage and a reputation for delivering some of the world's most complex steel forgings and castings, Sheffield Forgemasters needed a website that reflected its position as a leader in British engineering. As the business entered an exciting new chapter, supported by a £1.3 billion investment programme, its existing website needed a complete redesign and redevelopment to better showcase its capabilities, industries, people and future ambitions. A key priority was creating a more engaging and accessible careers experience, particularly for apprentices and graduates, while ensuring customers could easily explore the company's extensive technical expertise. The new website needed to bring these different audiences together through intuitive navigation, compelling design and a seamless user experience across all devices.
The Solution
Following a successful competitive tender process, Bubble was appointed to deliver a complete website redesign and redevelopment. Our approach focused on creating a modern, visually engaging digital platform that celebrated Sheffield Forgemasters' rich heritage while positioning the business for the future. We restructured the website around its core capabilities, industries, innovations and company information, alongside a dedicated Careers Hub. Developed on WordPress, the new website provides a flexible, easy-to-manage platform with responsive layouts, engaging SEO-focused content, clear calls to action and bespoke recruitment platform integration, designed to support business enquiries, recruitment and ongoing company communications.
The Process
Our web design, development and content teams worked collaboratively with Sheffield Forgemasters throughout the project, beginning with research, planning and a comprehensive review of the existing website structure. We developed a detailed sitemap and wireframes to create clear user journeys for prospective customers, employees and other key stakeholders.
Our designers then created a refreshed visual experience, using impactful industrial imagery, contemporary layouts and intuitive navigation to bring the company’s capabilities to life. Alongside this, our dedicated content team researched and produced the website copy, ensuring technical information was communicated clearly while supporting the site’s SEO objectives. Our development team brought everything together through a fully responsive WordPress build, including bespoke API development to integrate the existing recruitment platform and provide a more connected careers experience.
Before & After
Delivery
The result is a completely redesigned and redeveloped website that reflects the scale, expertise and ambitions of Sheffield Forgemasters. The new digital platform brings its heritage, advanced engineering capabilities and career opportunities together, delivering an engaging experience for customers, prospective employees and stakeholders, supported by intuitive navigation, comprehensive content and integrated recruitment functionality.
The successful launch also marked the beginning of an even stronger partnership between Sheffield Forgemasters and Bubble. Following their positive experience working with our team, Sheffield Forgemasters has appointed us to provide ongoing design and marketing support, demonstrating the value of the relationships we build beyond the initial project.
We’re thrilled with the results!
