Key performance figures
Overview
Chill Air Conditioning is an established air conditioning specialist providing installation, servicing, maintenance and repair solutions for both domestic and commercial customers. Operating across Nottinghamshire, Derbyshire and the wider East Midlands, they approached the team at Bubble to help strengthen their online presence and boost local visibility in key service areas.
Pain points
The primary objective of the SEO strategy was to improve local visibility and reach more potential customers searching for air conditioning services locally, with the project kickstarting in January 2026. Alongside strengthening local relevance ahead of Chill Air Conditioning’s summer peak, we also ensured the plan considered reducing seasonal reliance by optimising complementary service pages such as heat pumps.
Our approach
We began by refining the homepage to strengthen its targeting around Chill’s core geographic areas, helping establish clearer relevance for searches in Nottingham and Derby. Following that, we created more than 30 location landing pages to provide even more geographically focused content. We also focused on refining existing content for key commercial services, including installation, servicing and maintenance.
The results
During Q2 2026, Google Search Console recorded a 71% year-on-year increase in organic clicks, rising from 2,650 to 5,400. This represented a 16-month high for both clicks and impressions, demonstrating the progress made in improving the website’s organic search presence.
Performance remained resilient during Q3, despite the seasonal decline in demand typically associated with the end of the summer air conditioning season. Non-branded organic clicks increased slightly from 1,290 in Q2 to 1,310 in Q3, while average search position remained stable at 25.
By the end of the first 9 months, keyword visibility had grown significantly:
• 541 organic keywords within Google’s top 100 results, of which 42 were in the top 10 and 27 in the top 3
• The Ducted Air Conditioning page saw a 48% increase in clicks, alongside an increase in impressions from 14,051 to 19,492
• ‘Air conditioning Mansfield’ increased from 42 to 54 clicks over the last three months
• Over the same period, the Newark location page doubled its organic clicks, while newly optimised location pages such as Retford, Barnsley and Scunthorpe began generating organic traffic
