Key performance figures
Overview
Multy Lift, one of the UK’s largest independent Mitsubishi Fork Truck Dealers, came to Bubble Design for support with their SEO strategy to increase local visibility across their core product offering of used and new forklifts.
Pain points
Multy Lift’s previous agency’s SEO strategy focused entirely on creating informational blog content. However, their core commercial pages were not optimised for search. As such, the majority of their organic traffic was going to blogs, many of which had little to do with materials handling or forklifts.
Our approach
We completely switched the SEO strategy, instead focusing on the on-page content and the technical SEO of Multy Lift’s commercial pages, with a particular focus on Used Forklifts as their most profitable page with the strongest leads.
The results
Since working with Bubble’s SEO team, Multy Lift has seen the following results:
• Organic traffic to Used Forklift pages is up 70.43%
• Organic traffic to Electric Forklift pages is up 42.11%
• Organic traffic to Diesel Forklift pages is up 15.38%
• Over 60% of their organic traffic now comes through the Used Forklift pages, with 22% of traffic coming through the blog
• In comparison, this time last year 38% of all organic traffic came through the blog, and only 15% came through the Used Forklift pages
Traffic to a key commercial page over 12 months:
Uplift in rankings distribution on tracked commercial positions:
