Project Overview
MRC Hire is a luxury vehicle hire company offering an exceptional collection of self-drive and chauffeur-driven vehicles for weddings, special occasions, airport transfers and unforgettable driving experiences.
Bubble partnered with MRC Hire to design and develop a bespoke website that reflects the premium nature of the brand, improves the customer journey and provides a flexible platform for future growth.
• Bespoke WordPress website design
• Mobile-first responsive development
• Improved user experience and navigation
• Advanced CMS for simple content management
• SEO-friendly architecture and performance optimisation
• Dynamic enquiry forms for lead tracking
• Social media integration throughout
The Challenge
MRC Hire required a website that better represented the quality and prestige of its luxury vehicle offering. The previous website lacked the visual impact and user experience expected from a premium brand and needed a complete refresh to support future marketing activity.
The new website needed to showcase an expanding fleet of luxury and supercars while making it easy for visitors to explore services including self-drive hire, chauffeur services, weddings, airport transfers and event hire.
Alongside creating a more engaging experience for customers, the website also needed to provide a flexible content management system that would allow the MRC Hire team to easily update vehicles, services and content without relying on developers.
Finally, improving SEO performance, website speed and lead generation capabilities were key priorities to support the company’s continued growth.
The Solution
Working closely with the MRC Hire team, we designed and developed a bespoke WordPress website that captures the luxury and exclusivity of the brand while delivering a seamless user experience across desktop, tablet and mobile devices.
The navigation was simplified to make it easier for users to browse the vehicle collection and quickly find the services relevant to their needs. Large imagery, premium typography and carefully considered layouts create a modern digital experience that reflects the quality of the vehicles available.
Behind the scenes, the website has been built using Elementor, giving the MRC Hire team complete flexibility to manage and update content through an intuitive content management system.
To support future marketing campaigns, dynamic enquiry forms have been implemented throughout the website, allowing enquiries to be attributed to individual pages and campaigns while providing valuable insight into user behaviour and conversion performance.
The Process
1.
Discovery & onboarding
2.
Keyword mapping
3.
Streamlining user journey
4.
Immersive video creation
5.
PPC landing pages
6.
System integrations
7.
Ongoing SEO
Before & After
The Results
The new MRC Hire website successfully positions the business as a premium luxury vehicle provider while delivering a significantly improved digital experience for customers.
The streamlined navigation and enhanced user journey make it easier for visitors to explore vehicles and services, while prominent calls to action encourage more enquiries across the site.
With a scalable WordPress platform, improved SEO foundations and advanced lead tracking in place, MRC Hire now has a website that supports both its current business needs and future marketing ambitions.
