The Challenge
Following its acquisition by Culina Group, Stobart needed a refreshed website to reflect its updated branding and the next chapter of the business. With the existing Eddie Stobart website attracting millions of visitors each year, the project also required careful migration planning to protect valuable pages and established traffic.
Brand recognition was already strong. The opportunity was to build greater awareness of Stobart’s core logistics services, helping customers understand its capabilities and prospective employees explore career opportunities. Behind the scenes, the website also needed to give the internal team greater flexibility to manage and update content.
The Solution
We designed and built a bespoke WordPress website that brought Stobart’s refreshed identity to life online, with clear navigation and dedicated pages showcasing its Retail, Ports, Consumer, Rail and Bespoke services.
Working alongside the internal marketing teams, we wrote the website copy to make complex service information accessible and strengthen the focus on these core offerings. Recruitment journeys directed visitors to Stobart vacancies on SmartRecruiters, providing a straightforward route to available roles.
The Process
We developed a strategic migration plan focused on protecting pages already attracting valuable traffic, while identifying opportunities to improve the visibility of Stobart’s core services. This informed the new site structure, balancing established routes into the website with clear journeys for customers and jobseekers.
From page layouts and copywriting through to development, our team brought every element together into a consistent experience across desktop, tablet and mobile. The WordPress build gave the internal team the flexibility to maintain and develop the content as the business evolved.
Before & After
Delivery
The result is a website that reflects the stature of the Stobart name while clearly communicating the logistics expertise behind it. Dedicated service pages give its core offerings greater prominence, helping customers understand the breadth of the business and take the next step.
For a website attracting millions of visitors annually, delivery required more than a visual refresh. Bringing migration planning, design, development and copywriting together, we supported a major brand through a complex website transition, with the protection of established traffic central to our approach.
The website also provides the internal team with a flexible platform to showcase services, share company developments and support recruitment. Our ongoing relationship extends across the wider Culina Group, including a separate careers platform with a full SmartRecruiters API integration—reflecting the trust placed in Bubble to support both brand communication and recruitment.
