Overview
From its famous curry sauces to an ever-growing range of ready meals and Chinese food favourites, Mayflower has been bringing convenient, great-tasting food to households across the UK for over 40 years.
Part of family-owned King Asia Foods, Mayflower wanted a new website that reflected its established brand while making it easier for customers to explore products, discover recipes and shop online.
Bubble was appointed to redesign and redevelop the website, creating a modern, user-friendly eCommerce experience that brings Mayflower’s products, online shopping and recipe inspiration together.
The Challenge
With a growing product range and an established customer base, Mayflower needed a website that could better showcase everything the brand had to offer.
The existing website required a refreshed design and a more intuitive structure, making it easier for customers to find information about their favourite products while discovering new additions to the range.
A key priority was improving the online shopping experience, making Mayflower’s full product range more accessible to customers, including those who might not have their favourite products available in local stores.
The website also needed to appeal to a varied audience, from busy families looking for convenient and affordable meals to students and food lovers searching for easy ways to recreate their favourite takeaway dishes at home.
Alongside improving the customer experience, Mayflower wanted a flexible platform that could accommodate new products, recipes and content as the business continued to grow.
The Solution
Bubble designed and developed a completely refreshed eCommerce website that brings Mayflower’s personality and extensive product range to life.
The new design combines vibrant food imagery, engaging content and clear navigation, creating an inviting experience that reflects the brand’s focus on flavour, convenience and value.
We restructured the product offering into easily accessible categories, including sauces, sauce mixes, condiments, ready meals, finger food and food bundles. This makes it easier for customers to explore the range and find the products they’re looking for.
Built using WordPress and WooCommerce, the website provides a complete online shopping experience, with dedicated product pages, detailed product information and straightforward purchasing journeys across Mayflower’s full range.
Beyond the online shop, a dedicated recipe section provides inspiration for using Mayflower products at home, while the Partners section creates opportunities for customers and content creators to engage with the brand.
Our in-house content team also developed SEO-focused website copy, helping communicate Mayflower’s product offering clearly while supporting the website’s visibility in organic search.
The WordPress content management system provides Mayflower with a flexible, user-friendly platform to manage products, update content and introduce new additions to the website.
The Process
Our design, development and content teams worked closely with Mayflower to understand the brand, its customers and the objectives for the new website.
The initial planning focused on creating a clear site structure and identifying the different ways customers would interact with Mayflower online.
By considering the needs of different audiences, we developed a website experience that makes it easy to browse products, discover meal ideas and progress towards a purchase.
The design process focused on maintaining Mayflower’s recognisable identity while introducing a fresh, contemporary visual style. Engaging food imagery, intuitive navigation and carefully considered page layouts help showcase the products and create a consistent experience across desktop, tablet and mobile.
Particular attention was given to the WooCommerce shopping experience, bringing together Mayflower’s diverse product range through clearly organised categories, dedicated product pages and an intuitive purchasing process.
Working alongside the design and development teams, our content writers created SEO-focused copy that balanced relevant search terms with engaging, informative content for Mayflower’s customers.
We also incorporated a dedicated recipe hub, allowing visitors to explore meal ideas and discover new ways to enjoy Mayflower products.
Throughout development, the focus remained on creating an engaging, responsive eCommerce website that was straightforward for customers to use and flexible for Mayflower’s team to manage.
Delivery
The result is a completely redesigned and redeveloped eCommerce website that provides Mayflower with a fresh digital presence and a more accessible online shopping experience.
The new WooCommerce platform brings the brand’s extensive product range, recipe inspiration and online purchasing opportunities together, making it easier for customers to discover, explore and enjoy their Mayflower favourites.
With a fully responsive design, clearer user journeys, SEO-focused content and a flexible content management system, the website provides a foundation for Mayflower’s continued growth and evolving digital requirements.
For Bubble, the project demonstrates our ability to combine creative website design, bespoke WooCommerce development and SEO content creation, delivering an engaging online experience that supports both an established brand and its customers.
