Free download: AI search optimisation
If you’ve spent any time on the internet recently, you’ll have noticed the way we search is rapidly changing. You’ve probably seen (and maybe even used!) an influx of AI search tools to find the answers to your questions – ones you would have just Googled before.
With users getting all the answers to their search queries without even needing to click through to your website, how are you meant to get your brand in front of potential customers? Our free cheat sheet includes:
While AI search optimisation uses a lot of the same techniques as traditional SEO, the key difference is how AI crawlers scan and understand your website. While traditional search engines rely on keyword optimisation, AI crawlers are better at understanding context and user intent. For AIO (AI optimisation), it’s all about making your content more accessible and useful to AI-powered search tools, like Google’s AI Mode, Gemini and ChatGPT.
Optimising your website for AI search is more important than ever, as more and more users rely on AI search tools to find answers to their search queries. As of July 2025, ChatGPT ranks #5 in the world’s most visited websites with over 5 billion monthly visits (SEMrush), and AI overviews appear for over 50% of all Google search results (Advanced Web Ranking).
Gen AI optimisation (also known as GEO) is the practice of tailoring your content so AI-generated search summaries showcase your brand or messaging.
Yes! Amongst all areas of content marketing, our SEO content team stays ahead of the curve on the latest changes to search algorithms, including AI powered search engines. We can help plan and implement an AI SEO strategy that gives your business a competitive edge, and makes sure your audience can find you, wherever they’re searching.
Yes. We offer an ongoing SEO package, which includes making sure your website is as easy as possible to crawl – whether that’s users, search engine bots or AI crawlers. As the latest best practice advice emerges, we can help your business stay visible.
We have a dedicated, in-house team ready to collaborate with you on your digital marketing
Go beyond your website performance and start outperforming competitors across the digital space (and beyond) by working with a full service marketing agency – like the team here at Bubble Design! Here’s what we can help you with…
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