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Email marketing can deliver instant responses, more enquiries and fast sales. Direct contact with your customers can add a personal feel, and as part of a digital campaign, it’s a no brainer!
One of the best things about email marketing is the ability to track exactly what happens once an email is sent. The metrics we gather are key in helping us understand what’s working, so we can deliver the ultimate lead generating email strategy.
We have a tried and tested process that helps us deliver the best possible service to our email marketing clients.
We begin by crafting a tailored email marketing strategy that aligns with your brand’s goals, audience, and content preferences to drive engagement.
Our team designs and writes compelling, brand-aligned email content that captures attention and motivates action, from eye-catching visuals to persuasive copy.
We handle the scheduling, testing, and sending of your email campaigns, ensuring optimal timing and reach for maximum impact.
Post-campaign, we analyse performance metrics and provide insights, refining strategies to enhance future engagement and conversion rates.
We have a dedicated, in-house team ready to collaborate with you on your email marketing
Email marketing is a digital strategy for communicating directly with your audience through emails, such as newsletters, product updates, promotions, and targeted campaigns. It’s a powerful way to build relationships, increase customer loyalty, drive website traffic, and boost sales. When done well, it offers a high return on investment (ROI) by delivering relevant content directly to your subscribers’ inboxes.
We offer a variety of email campaigns tailored to your needs, including welcome emails, product announcements, newsletters, promotional offers, event invitations, and re-engagement campaigns. Our team works with you to identify the best strategies to meet your goals and keep your audience engaged.
We use segmentation to divide your email list into targeted groups based on demographics, purchase behaviour, or engagement levels. This allows us to send personalised, relevant content to each segment, improving open rates, click-through rates, and overall engagement. Our approach helps ensure that your emails reach the right people with the right message.
We measure success through key metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. Additionally, we track the overall ROI of each campaign. These metrics help us understand how well your emails are resonating with your audience and provide insights for refining future campaigns.
Yes! Our team includes designers and copywriters who specialise in creating visually appealing, engaging, and brand-aligned email content. We’ll work with you to develop eye-catching designs and compelling messages that encourage your audience to take action, ensuring each email reflects your brand and meets your marketing goals.
The first commercial email was sent by Gary Thuerk who was, in fact, a marketing manager. Little did he know just how monumental this medium of communication would prove to be. Fast forward years later and the email is as invaluable and popular as ever BUT the primary complaint of many consumers would be that they find themselves inundated with “spam” that is deleted before it can even be read. However there is no denying that there is still a place for email marketing that has a strong positive impact on your existing customer base or attracts fresh custom to you by generating new leads to be followed.
Here at Bubble we understand the importance of a well crafted email and strategic email marketing campaign and offer a range of email marketing services to suit every client’s needs whether we are building a clean recipient list or working with details of your existing contacts. We take the time to understand both your business and demographic and carefully get to work on email marketing design to fulfil the purpose it is intended for. Not only will the right people see it land in their inbox but they will also be interested enough to click it on, read it and take the CTA relevant call to action; whether that be purchasing one of your products/services, subscribing to further emails, replying with their contact details or visiting your website etc.
Not only do we craft outstanding emails, but we also have the tools to make them shine and stand out in inboxes that are probably already full to bursting.
After designing and sending your emails, the team here at Bubble will keep a close eye on the ROI return on investment of your marketing campaign. These analytics can provide valuable information for your company to use in future marketing as well as your general website design/development. In order to comply with best practices that all electronic marketing company employees should comply with, Bubble:
• Do not purchase or use pre-purchased contact email lists. These are ineffective and negatively impact all web users due to the high rate of spam they flag up. Some filters will even go as far as to block any sender that has sent spam meaning that no further emails will get through to existing prospective customers. If an email marketing agency offers to do this for you, we’d advise you to look elsewhere.
• Do not send emails to third-party contacts without permission. As with pre-purchased contact lists these can end up damaging a business’s reputation.
• Do offer an unsubscribe option to your emails.
Here at Bubble we want your company to shine as well as building trust and loyalty with your customer base. The beauty of creative email marketing design is that the scope is endless; with this medium being used not just to sell things but to pique the customer’s interest using electronic communication to share news, an image or video or tell a story, to give just a few examples. Whatever you want to communicate about your business, Bubble can come up with the creative method and style of communication that will keep consumers engaged with your brand. Not only that, but email marketing is one of the most cost-effective ways of doing so with a large return on investment when a consumer makes a positive response. When shoppers are ready to buy something for instance; they often look out for emails from their favourite companies offering a discount on purchases and so a well-timed email marketing campaign can pay dividends.
Interested? Why not contact Bubble to find out how our email marketing can start paying you dividends today?
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