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As a flexible paid search agency, we provide tailored PPC options to meet your needs. If you want to drive traffic quickly within a specific time frame and are comfortable with ongoing ad spend, focusing on PPC may be your best option. Alternatively, if you prefer the long-term benefits of SEO—free, targeted traffic that grows over time — while also enjoying the advantages of PPC, we can combine both strategies to maximise your results.
Our experienced PPC marketing agency offers the winning combination of PPC and SEO, giving you an edge over competitors who rely solely on PPC. While engaging content and a smooth user experience are essential, optimising technical aspects is crucial for ensuring your website is seen and clicked on. By combining PPC with SEO, you can effectively double your chances of success.
We have a tried and tested process that helps us deliver the best possible service to our PPC clients.
We begin by researching your target audience, competitors, and keywords to develop a tailored PPC strategy that maximises your ad spend.
Next, we set up your PPC campaigns across the chosen platforms, carefully crafting ad copy, selecting keywords, and optimising bidding strategies for optimal performance.
We continuously monitor your campaigns, analysing data and performance metrics, and making real-time adjustments to improve click-through rates and conversion rates.
We provide detailed reports that outline campaign results, insights, and recommendations for ongoing improvement, ensuring you’re always in the loop on performance.
We have a dedicated, in-house team ready to collaborate with you on your PPC advertising
PPC, or Pay-Per-Click advertising, is a digital marketing model where you pay each time someone clicks on your ad. It’s a highly effective way to drive traffic, generate leads, and increase sales by targeting specific keywords or audience segments. With PPC, you gain immediate visibility on search engines like Google, helping you reach potential customers actively searching for your products or services.
We conduct in-depth keyword research to identify terms that are both relevant to your business and likely to attract high-quality traffic. Our team analyses search volume, competition, and cost per click (CPC) to select keywords that align with your budget and goals. We also continuously monitor and adjust keyword targeting based on campaign performance to optimise your results.
We offer a variety of PPC ad types to suit different marketing goals, including search ads, display ads, shopping ads, video ads, and remarketing ads. Whether you’re looking to increase brand awareness, promote a product, or re-engage past visitors, we’ll recommend the ad format that best aligns with your objectives and target audience.
We use metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS) to evaluate each campaign’s performance. Our team regularly analyses this data to identify trends, optimise ad performance, and ensure you’re getting the maximum return on investment. We provide you with detailed reports to keep you informed on results and progress.
PPC budgets vary widely based on your goals, industry, and competition level. We work with you to set a budget that’s realistic for your business while maximising your reach and results. Our team manages your budget carefully, ensuring that every pound spent contributes to achieving your objectives. We provide ongoing recommendations to adjust your budget for optimal performance as needed.
Using content and advertising: SEO and PPC are both used to target search engine results and improve ranking position in the listings. SEO is part of the content with heavily searched for keywords making a page rank higher among popularly searched results in search engines. PPC relies on advertising to direct web visitors to your content. The top 2-3 listings on search engine listings are usually PPC results. Using SEO with PPC provides a better chance to dominate organic and paid results.
Using PPC analytics to learn: We can learn from PPC to make effective tweaks to your website content to then naturally improve your rankings in SEO. For instance; if a certain PPC add is improving traffic and lead generation then we can incorporate the same ad characteristics to your website content in the form of meta descriptions, title tags and more to help to attract the same success in SEO.
Combining PPC and SEO with Facebook, LinkedIn and YouTube can be a great advertising campaign. As a PPC management company that knows their PPC inside out, the Bubble team can advise you on using PPC, SEO and social media to create a powerful combination of perpetual feedback links that keep driving traffic to your door. Please contact us to discuss your requirements today!
PPC or for pay-per-click is a form of internet marketing where advertisers pay a fee every time a web visitor clicks on their ads through to their website so rather than earning “organic” search results; PPC is a way of buying visits to your site. PPC advertising programs are run by Google AdWords, Yahoo Search Marketing and other providers where you can display ads in the sponsored results section of each search engine’s results page. Whenever this ad is clicked on – you pay a fee with the amount dependent on how competitive your keyword is. This fee is activated whenever a viewer clicks through to your website from your ad. The benefit to paying for increased traffic is that you will receive more clicks to your website and reach a wider audience, but these clicks may then not necessarily translate into a high rate of conversions and sales long-term; depending on whether visitors are your true demographic or idly browsing.
However – the beauty of modern technology is that these two different approaches can be successfully combined to maximise traffic AND your conversion rate/sales revenue. PPC and SEO complement each other beautifully and a coordinated strategy of these two disciplines can bring results that are greater than the sum of its parts. And, here at Bubble, we take PPC management to the next level by doing just that.
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