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SEO (search engine optimisation) is a digital marketing strategy used to help search engines (like Google and Bing) and users find your website organically (i.e. not through paid ads).
Essentially: the better your website’s SEO, the more likely it is for search engines to show it to their users. Work with our SEO experts to continuously improve and maintain your SEO performance and keep your website up to date with the latest best practices.
There are 200+ ‘ranking factors’ (different elements to get SEO to work), with this number increasing as search engine algorithms become increasingly sophisticated. Keeping on top of them is easier said than done when you’re busy running every other area of your business, right?
SEO is a long-term investment in the future success of your business, so choosing the right SEO company is key. At Bubble, we specialise in search marketing and ensure your website not only reaches top rankings but stays there. Our ongoing efforts deliver consistent results that maximise your initial investment many times over, driving success for years to come.
We have a tried and tested process that helps us deliver the best possible service to our SEO clients.
We start with a comprehensive audit of your website to identify areas for improvement, alongside keyword research to target the best opportunities for growth.
Next, we create a bespoke SEO plan designed to fix any technical crawlability issues and optimise your website’s content, meta data, and internal linking structure to answer your target customers' search queries.
From blogs to landing pages, we develop a content strategy tailored to your audience and create high-quality, SEO-optimised content that engages users and boosts your search visibility.
We track your website’s performance, analyse search rankings, and continually refine your SEO strategy to ensure long-term success and sustained growth.
We have a dedicated, in-house team ready to collaborate with you on your SEO content
SEO (Search Engine Optimisation) is the practice of optimising your website to rank higher on search engines like Google. By improving your site’s visibility, SEO helps attract more organic traffic to your website. As part of our SEO strategy, we work to enhance every aspect of your online presence, from technical elements to content, ensuring the right people find your website.
There’s no set answer as it depends on lots of different factors, including how competitive your industry is, the tactics required and updates to the Google algorithm. While technical SEO quick fixes can give your visibility a boost in a matter of weeks, getting up to speed with on-page content or implementing off-page strategies could take months. We recommend implementing a well-rounded marketing strategy that complements your SEO efforts for the best results.
While every website’s SEO requirements will differ depending on your target audience and field of competition, we’ll focus on the following based on the results of your initial SEO audit:
1. Initial SEO setup (for clients who choose Bubble for their web design and development) – building SEO into the foundation of your new website
OR Initial SEO audit of existing website (if you’ve already got an existing website)
2. Technical SEO – looking ‘under the hood’ to see how well search engine bots can crawl and index your pages
3. On-page SEO – optimising your website’s content for targeted keywords and user experience
For particularly competitive markets, we can also provide off-page SEO support (also known as link building).
Our primary goal is to help your business achieve sustainable, long-term organic traffic growth through improved search engine rankings and better user experience. Once a month, we’ll share a report on your organic website traffic, keyword rankings, engagement metrics, and technical SEO health progress.
SEO is an ongoing process. While you may see significant improvements within the first few months, continued investment is crucial to maintain and improve your rankings. Search engine algorithms constantly evolve, so staying ahead of the competition requires regular updates to your content and website optimisation. By investing in SEO consistently, you’ll ensure your business stays visible and competitive in search results over the long term.
It’s one thing to have a website that looks great. But that doesn’t necessarily mean people will visit it! SEO is all about getting people to click on your website from the search engine. And given that 86% of people ignore paid ads on Google and only click on the organic search results, SEO plays a major role in driving traffic to your website.
Yes! SEO is a great way to compete with bigger brand names. If your site’s technical SEO is right and your content is determined to be of greater use than your rivals, Google will rank your site accordingly.
SEO stands for search engine optimisation and is the keyword for website success – after all – there is little point in having a stunning, user-friendly website unless it is seen by your target audience. Not only does your website have to be visually engaging – it has to stand out in thousands of search engine results before it can even be clicked on to be seen by your demographic.
When you think about SEO, you might associate it with your on-page content. But that’s just one piece of the puzzle. At Bubble, we take a holistic approach to SEO performance, looking at ways to improve both your technical and on-page optimisation.
Initial SEO set-up – building best practices into the foundations of your website
If you have your website designed and developed by our team, we’ll build SEO best practices into the foundation of your new site. This includes optimising site speed, mobile responsiveness and core web vital scores. We’ll also ensure your website has clean URL structures, SSL certification and proper indexing protocols.
In terms of on-page SEO essentials during your web development, our SEO team will conduct keyword researched aligned with your business goals and target audience, helping you compete with organic competitors in the SERPs (search engine results pages). We’ll also optimise your meta titles, descriptions, headers and image alt text. To help us track progress, we’ll also set your website up with Google Analytics and connect Google Search Console.
Technical SEO – looking ‘under the hood’ at your site’s performance
Technical SEO is all about making it as easy as possible for search engines to find, understand and store your website’s content.
While new websites will have fewer errors and warnings to fix, as you add and remove pages, pictures, videos and other pieces of content these errors are bound to grow, here’s what issues we’ll monitor and fix as and when they arise:
On-page SEO
On-page SEO has a huge impact on your website’s ability to rank higher in the search results. We’ll make sure that your on-page content is relevant and helpful – which improves customer experience and signals to search engines that your page is valuable.
*We recommend reviewing existing page content and blogs at least every 6 months, or more often if you’ve experienced recent ranking drops or fluctuations. That way, we can make improvements based on established website performance data.
Off-page SEO
Off-page SEO is all about actions taken outside of your own website which can improve your visibility in search engines as well as your overall brand reputation. There are lots of different ways to get external links to your website, including:
We’ll create a bespoke SEO strategy based on an in-depth audit of your website.
• Reviewing website content and technical excellence via an SEO audit. Google search results only include websites that provide an excellent UX user experience.
• Ensuring all web development programming / code can be read by “Google Bots” to display your website correctly.
• Providing mobile SEO so that your website works flawlessly across all devices.
• Optimising eCommerce SEO to maximise sales through WordPress and Magento websites.
It’s important to remember that SEO is just one area of your digital marketing strategy, and for the very best results, we recommend using a mixture of marketing techniques to drive traffic to your website. At Bubble, we’re a full-service marketing agency with specialist teams in-house who can help. From social media marketing to email marketing, get in touch for a free consultation and to see how we can help your business get noticed.
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