Our passionate team of design and marketing experts is what makes Bubble, Bubble! That’s why we’re shining a spotlight on some of the talented individuals you’ll meet when you choose to work with us.
This week, we sat down with Jess, our Head of Content, to find out more about her role and what she loves most about helping our clients reach their goals with data-driven content marketing – plus, a few fun facts you can bring up the next time you speak with her!
1. What is your role at Bubble and what does a typical day look like for you?
I’m the Head of Content at Bubble Design, which means if you need support with anything written (whether that’s search-optimised website content, snappy advertising copy, brochures, blogs, eBooks, award entries, or newsletters), you’ll work with my super talented team!
Day-to-day, you’ll find me supporting on client projects, helping my team deliver the 5* work Bubble is known for, advising clients on their content strategy, and looking at useful and innovative ways to improve our content offering.
2. What do you enjoy most about working at Bubble?
It’d be a cop out for me to say that I love the variety of projects we work on (even though I absolutely do!), because that’s not what makes Bubble unique as a creative agency.
What I really love most is that no idea is a bad idea. Want to try a new approach to landing page content? Give it a go and measure the results! Got a fresh idea for a call to action or email subject line? Let’s test it and see!
And that sweet spot of innovative ideas, backed by actual data, is where the real magic happens – for Bubble, and for our clients.
3. What first drew you to a career in content marketing, and what made Bubble feel like the right fit?
I’ve always loved writing, and every role I’ve ever worked in has involved content creation in some capacity. While I started out with a background in education (proofreading apprenticeship materials, well before the days of Grammarly!), I stumbled into my first content marketing role with an online printing company and fell in love learning all the ins and outs of both print and digital marketing. I loved seeing the impact content can have on a business; how it can build loyal customer bases, tell a story and inspire action.
I joined Bubble at an exciting time of growth and was eager to be part of building something brilliant with a growing team of design and marketing experts. Helping to establish and grow the content team at Bubble has allowed me to apply the expertise I’ve developed throughout my career, whilst also creating space to collaborate with others, and help support their progression along the way.
4. What’s been your favourite project or achievement at Bubble so far?
In early 2025, we launched our dedicated SEO service. One of the benefits of having a content team working directly alongside our web design and development teams in-house is that we can build websites with search engine optimisation in mind from the get-go. However, SEO is an ongoing digital marketing activity and needs continuous monitoring and tweaking to get the best results.
To help clients make sure that their websites continue to perform organically long after they go live, we now have a team in place to support ongoing on-page, off-page and technical SEO. If you’d like to talk about your website’s SEO performance and how we can help, please feel free to drop me an email!
5. How do you collaborate with the other teams at Bubble?
I may be biased, but content touches nearly every single project – and means we get to work closely with every other team at Bubble!
Strategy wise, we help shape brand voices and messaging. We partner up with the design team on conversion-focused copy for marketing campaigns. We brainstorm content ideas with the social media team to make sure comms and tone of voice are consistent across all channels. And we work with the web design team to create websites that drive traffic and deliver exceptional user experience.
All of the above is made that much easier because we’re such a close knit team working under the same roof.
6. What’s the biggest challenge you face in content marketing, and how do you tackle it?
One of the biggest challenges for any content marketer is keeping up with changing algorithms and consumer behaviour. And never has that been more important than in the age of AI search.
We tackle this in two ways: testing and learning. That means constantly monitoring how AI-driven search is evolving, what it means for SEO, and how we can adapt our strategies to get the right content in front of the right people, wherever they’re searching for it. You can see exactly how we’re doing that in our free AI Search Optimisation Cheat Sheet!
7. What’s the most rewarding part of helping clients with their content?
It’s incredibly fulfilling to watch the words we write help clients achieve their goals. Whether that’s boosting visibility, generating leads or building brand trust, knowing the content you’ve created is helping clients grow their businesses is the most rewarding part of my role, hands down.
8. If you could hop on a plane tomorrow, where would you go and why?
I’d go on a city break somewhere I haven’t been before. Prague, Krakow, Barcelona, Amsterdam – let me know your recommendations!
9. What’s a fun fact about you that your colleagues (or clients) might not know?
I’m inclined to talk everyone’s ears off when we’re in the office together, so I doubt there’s much my colleagues don’t already know about me! However, one thing they might not know is that I can read sheet music. I’ve got 10 years of keyboard and piano lessons as a child to thank for that!
10. Do you have any pets (or a dream pet you’d love to have one day)?
I’ve got two cats; a tabby called Nova and a tuxedo called Stella. I try to shut them out of the office when I take client video calls from home, but they’ve made plenty of appearances during internal calls with the team.
Want to find out more? Take a look at the content services we offer at Bubble Design, or head over to meet the rest of the team.
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