Polypipe Underfloor Heating

Transforming an under performing website into a lead generating machine.

Since launching in 2003, Polypipe had been struggling with an underperforming website for their underfloor heating products. They had little to no leads, poorly performing PPC campaigns, and they were failing to effectively communicate their key offerings. It was time for a shake up, and after a detailed tender process, the team at Bubble were chosen as the agency to design and develop their new website.


Value of quote enquiries
12 months from launch


ROI based on online sales
vs project cost value


Active live chat enquiries
in 12 months

Polypipe Website


We were tasked with developing a digital platform to grow market share, support their merchants with stock and sales, generate the business more leads and give Polypipe UFH more visibility online.

The Solution

We developed a digital platform to support B2B installers with a unique quote system allowing users to upload plan drawings and obtain a quote back within 3 hours, showing availability at their local merchant. The first 12 months results have been staggering with £7.42m generated in quote value, 1,851 live enquiries, 1,324 complete live chats and 10,194 files downloads, Polypipe has reported 2,689% return on investment.

Website and Tablet Picture

Feel confident in your decision to work with Bubble.
Hear what Polypipe thought of their experience…

Dean Asher, Polypipe

The Process

How we captured the attention of Polypipe’s target audience in an ultra-competitive search marketplace.

The website design had to take an innovative approach. At its core, this website needed to act as an eCommerce website, however no direct sales would take place online. It was incredibly important that this website still provided a simple, easy to follow and effective user journey, and as a result different sales processes were incorporated.

Polypipe Website
Picture of a Mobile Phone and a Tablet

Before & After


A new website that has surpassed all targets.

After a year of strategic management, Polypipe Underfloor Heatings results speak for themselves – over the course of 2022, the site has over 150,000 unique page views, 33,864 new users, an ROI of 2689% and a record quote value of £7.42m which was quoted by the Polypipe team and enquiries passed over to their merchant partners. This was coupled with an impressive PPC advertising campaign strategy which drove millions of impressions and a comprehensive merchant support package which included in store POS, retail information literature and merchant training/support to equip their staff with the product knowledge to upsell and cross sell in store.

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