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Polypipe Underfloor Heating

Generating £8m in quote enquiries in the first 12 months of launch

Custom BuildFully ResponsiveOnline Quote FacilityReviews IntegrationWarranty Registration

Project team:

Polypipe Underfloor Heating website mockup

Key performance figures

Value of quote enquiries 12 months from launch
£ 0 m
ROI based on online sales vs project cost value
0 %
Active live chat enquiries in 12 months
0 %
Polypipe Underfloor Heating website mocked up on a laptop and tablet device
Polypipe Underfloor Heating website mocked up on a laptop and tablet device

The Challenge

We were tasked with developing a digital platform to grow market share, support their merchants with stock and sales, generate the business more leads and give Polypipe UFH more visibility online.

The Solution

We developed a digital platform to support B2B installers with a unique quote system allowing users to upload plan drawings and obtain a quote back within 3 hours, showing availability at their local merchant. The first 12 months results have been staggering with £7.42m generated in quote value, 1,851 live enquiries, 1,324 complete live chats and 10,194 files downloads, Polypipe has reported 2,689% return on investment.

Polypipe Underfloor Heating website mockup on a light blue background
Polypipe Underfloor Heating website mocked up on a tablet and mobile device

The Process

How we captured the attention of Polypipe’s target audience in an ultra-competitive search marketplace

The website design had to take an innovative approach. At its core, this website needed to act as an eCommerce website, however no direct sales would take place online. It was incredibly important that this website still provided a simple, easy to follow and effective user journey, and as a result different sales processes were incorporated.

Before & After

Delivery

A new website that has surpassed all targets

After a year of strategic management, Polypipe Underfloor Heatings results speak for themselves – over the course of 2022, the site has over 150,000 unique page views, 33,864 new users, an ROI of 2689% and a record quote value of £7.42m which was quoted by the Polypipe team and enquiries passed over to their merchant partners. This was coupled with an impressive PPC advertising campaign strategy which drove millions of impressions and a comprehensive merchant support package which included in store POS, retail information literature and merchant training/support to equip their staff with the product knowledge to upsell and cross sell in store.

What Polypipe thought about working with us

“Since its launch we have seen increased traffic to the website and some real interest as well as increased sales into a market we had no offering.”

Dean Asher, Polypipe

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