Project Overview
For more than 100 years, Reliance Precision has been designing and manufacturing high-reliability precision instrumentation for customers operating across a wide range of global industries.
Bubble partnered with Reliance Precision to design and develop a bespoke website that better reflects the company’s expertise, strengthens its position as a trusted engineering partner, and provides a valuable resource for customers looking for technical information, products and industry knowledge.
• Sector-led navigation and user journeys
• Improved UX and information architecture
• Advanced CMS for easy content management
• SEO-focused sitemap and page structure
• Dynamic enquiry tracking
• Responsive design across all devices
• Improved performance and page speed
The Challenge
Reliance Precision’s existing website no longer reflected the scale, expertise and technical capabilities of the business. While the company had built an outstanding reputation over their 100 year history, its digital presence needed to better communicate its role as a trusted engineering partner rather than simply a manufacturer.
The website also needed to support a diverse audience across multiple sectors, helping engineers, procurement teams and decision-makers quickly find relevant products, technical resources and information.
Alongside improving usability, the project presented an opportunity to strengthen the website’s SEO foundations through a revised sitemap, improved page architecture and clearer user journeys that would support ongoing digital marketing activity and future business growth.
The Solution
Working closely with the Reliance Precision team, we designed and developed a bespoke WordPress website centred around the needs of its customers and the industries it serves.
The new sector-led navigation allows visitors to quickly explore solutions relevant to their market while showcasing the breadth of Reliance Precision’s capabilities, products and expertise. Throughout the website, the messaging has been repositioned to reinforce the company’s role as a collaborative engineering partner, helping customers solve complex technical challenges.
Behind the scenes, the website has been built using WordPress and Elementor, providing an intuitive content management system that enables the team to easily manage products, news, case studies and technical resources without requiring developer support.
To support future marketing activity, dynamic enquiry forms have also been implemented, allowing leads to be attributed to individual pages and campaigns while providing valuable insights into user behaviour and conversion performance.
The Process
1.
Discovery & onboarding
2.
Keyword mapping
3.
Streamlining user journey
4.
Immersive video creation
5.
PPC landing pages
6.
System integrations
7.
Ongoing SEO
Before & After
The Results
The new Reliance Precision website provides a modern digital platform that accurately reflects the company’s reputation, technical expertise and commitment to engineering excellence.
With improved navigation, enhanced user journeys and a sector-focused structure, visitors can now find relevant information more quickly while gaining a better understanding of Reliance Precision’s capabilities and collaborative approach.
Built with long-term growth in mind, the website provides strong technical SEO foundations, improved performance and a flexible content management system that enables the team to continue expanding their digital presence as the business evolves.
